In the latest episode of our podcast series recorded at IAB Europe’s Retail Media Impact Summit in Amsterdam, we turn our attention to agentic commerce and what AI-powered shopping could mean for the future of Retail and Commerce Media.
Irina Schmitz, Unit Lead Commerce & Retail at BVDW, is joined by Paul Dahill, Managing Director, Sales EMEA at Koddi, to discuss what agentic commerce really means, where the biggest opportunities lie for retailers and brands, and how AI agents could transform the way consumers discover, compare and purchase products.
They explore the potential for AI to create new value across the shopping journey, the challenges around technology, data, trust and consumer adoption, and the implications for brands looking to maintain visibility and influence in an increasingly AI-driven environment. The conversation also looks at the practical steps businesses can take today to prepare for the opportunities ahead.
Want to explore the topic further?
Discover our Guide to AI in Retail & Commerce Media for further insights into how AI is being applied across the industry, the opportunities it presents and the key considerations for retailers, brands and technology providers.
