Continuing our mini-series from IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores how retailers and brands can turn valuable shopper data into actionable insights, more effective campaigns and measurable business outcomes.
John Still, Head of Content at ExchangeWire, is joined by Stanislas Lajouanie, Vice President, Head of Brands and Commerce Media for Europe and Latin America at LiveRamp, to discuss what Retail Media maturity really looks like and how retailers can unlock the full potential of their data across onsite, offsite and in-store channels.
They explore the role of data connectivity, activation and measurement in driving performance, the challenges of fragmentation across European markets, and where greater standardisation could help. The conversation also looks at the practical steps retailers can take to move beyond collecting data to making smarter media and business decisions.
