Continuing our mini-series from IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores how retailers can turn Retail Media into a strategic driver of growth, performance and customer value.
Yara Daher, Retail Media Consultant at IAB Europe, is joined by Tom Rainer, Head of Growth at Debenhams, and Andreas Preuer, EMEA RVP at Mirakl Ads, to discuss how Retail Media can move beyond an additional revenue stream to become a core part of a retailer’s growth strategy.
Drawing on Debenhams’ experience, they explore what it takes to build and scale a successful Retail Media proposition, the role of technology and customer data in driving performance, and how retailers can balance commercial growth with a relevant and engaging shopping experience. They also discuss how marketplaces and Retail Media can work together to create a powerful flywheel for long-term, profitable growth.
