Work through our Retail Media Certification compliance table below for an early indication, item by item, of where your organisation appears to meet the mandatory requirements and where a gap may remain. You do not have to close every gap before you begin: the programme allows compliance to be achieved during the audit itself.
Certification is modular, so you choose which ad products to certify, on-site and off-site, and the certification fee is the same however many you choose. You check the compliance table, speak to the auditors, choose your preferred audit partner and sign with them.
Your audit partner works through the compliance table with you and reports to us on whether the compliance requirements are met. The auditors provide guidance and support throughout the process.
We confirm whether your organisation is eligible for certification and issue the certification invoice.
You receive the certificate and the certification badge from us. Where requirements are not met at first, you have the opportunity to make the necessary adjustments and submit them for a re-audit.
You can begin the audit before you are at 100% compliance, and meet the remaining requirements while the audit is under way.
Two costs. The independent audit, whose fee is set by the auditor you choose, and the certification fee due to us: €7,500 for RMN businesses, and for ad tech companies €15,000 above €50m of annual media revenue or €7,500 below it.
Where a CMN holds MRC accreditation, or integrates an accredited tool, the compliance table sets out limited auditor testing rather than full testing. The requirements still apply; the depth of testing is what changes.
We do not disclose audit participants in advance, so anything found stays confidential to your organisation until you choose to publicise the result.
This page stores nothing on a server. Every answer stays in your browser until you export it yourself, and nothing is transmitted unless you choose to send it.
If a conversation would help, we are happy to talk through what certification would involve for your organisation and what it costs. Let’s have a chat →
Mark each requirement as you would find it today. This tool mirrors the structure of our official Compliance Table for CMNs (Retailers, RMNs, CMNs and Ad Tech companies); it is not a substitute for the independent audit itself.
Nothing here is saved automatically; this page doesn't store anything on a server. The buttons that do this live in the results panel below: click Export progress at any point to download a small .json file with everything you've marked so far. To pick up where you left off, or hand the assessment to someone else, click Import .json and select that file; it will restore every answer and the company details exactly as they were.
Certification is modular: you choose which ad products you want certified, on-site and off-site, rather than being held to an all-or-nothing standard, and the certification fee is the same either way. Tell the tool what is in scope and your list is built from that answer.
Pick at least one ad product to build your list.
*Social still brings in the display and video viewability requirements. Where the platforms in scope are MRC accredited, testing is limited and not every requirement listed would be tested; the audit would check what that accreditation covers, how the platform integrates and how its data flows, and samples of reporting against the underlying data. Audio brings in no product-specific requirements here, and approaches to it vary, so discuss it with your auditor first.
Based on everything marked above, and updated as you change it. There is no pass mark on this page and no verdict: certification follows the independent audit, and a self-assessment cannot stand in for it.
Want to go through your results with an auditor but not sure where to start? Have a quick chat with us, or contact one or all of the three auditors below.
Let’s have a chat →Once you know where you stand, the next step is choosing an audit partner. You contract with them directly and the audit runs with them. We remain available if anything in the compliance table needs clarifying along the way.
We don't audit companies ourselves. Certification is issued only after one of three appointed, non-profit auditors has independently tested a CMN's measurement practices against the compliance table and reported its findings back to us. You choose which of the three you work with, and you contract with them directly.
The process is collaborative and consultative across all three auditors: each works with a CMN to close gaps, not simply to mark a checklist pass or fail.
All three auditors take guidance from us and are overseen by a Certification Advisory Group made up of National Federations, IABs, and the Chair of our Retail & Commerce Media Committee, the same group that approves the auditor roster and governs key programme milestones. We do not disclose audit participants in advance, so any gaps found stay confidential to the CMN until it chooses to publicise its result.
Buy-side investment decisions increasingly hinge on whether performance can be compared, trusted, and defended across retailers. Fragmentation and inconsistent measurement are the barriers agencies name most often, and they're exactly what certification is built to close. For the fuller case, see our RMC Overview for Agencies.
Performance across retailers can be compared without normalising for inconsistent definitions, attribution rules or assumptions.
Certified measurement cuts down disputes caused by differing attribution models, lookback windows or ROAS methodologies.
QBRs, planning reviews and procurement processes can lean on independently verified numbers rather than retailer-supplied assurances.
Certification status becomes a clear, checkable expectation when evaluating retailers or setting requirements for new partners.
Removing uncertainty about how results are calculated shortens the path from proposal to budget commitment and renewal.
In practice, agencies turn this into leverage by asking retailers directly whether their measurement is certified, citing certification as a preferred standard in RFPs, and encouraging uncertified networks to start the audit process, treating certification as a baseline expectation rather than a nice-to-have.
Everything below is published by us. Nothing here is a summary of a summary, so if a line in this tool does not match what you read in the compliance table, the compliance table is the one that counts.
