Recorded live at IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores the growing opportunity for in-store Retail Media and what it takes to unlock its full potential.
Deli Bom, Retail Media Expert, is joined by James Allison, Senior Director Global Growth at Advertima, and Mazen Mroueh, Head of Retail Media & Partnerships at Publicis MENA, to discuss why physical stores remain an underused advertising opportunity and how technology can help make in-store Retail Media more measurable, scalable and effective.
Drawing on examples from Carrefour UAE and MediaWorld, they explore what successful in-store Retail Media looks like across different retail environments, the importance of delivering value for advertisers and shoppers, and what needs to happen to drive greater industry adoption and investment.
Want to explore the topic further?
IAB Europe is working to establish greater consistency and transparency in how in-store Retail Media is measured. Explore our draft In-Store Retail Media Measurement Standards, which were recently open for public comment. Industry feedback is now being consolidated ahead of the final release.
