Digital Dawn - Scaling Intelligence: Inside DMEXCO 2026

In this special episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, sits down with Verena Gründel, Host and Director of Brand & Communications at DMEXCO, to explore the legacy of one of Europe’s leading digital marketing events and what attendees can expect in 2026. They discuss this year’s theme, Scaling Intelligence, the shift from AI experimentation to meaningful implementation, the growing role of commerce and the key conversations set to take centre stage in Cologne.

Find out more about DMEXCO and get your tickets here - https://dmexco.com/