Digital Dawn - AdEx Benchmark 2025: Two Decades of Measuring Europe’s Digital Advertising Market

In this episode, IAB Europe's Marketing & Communications Director, Lauren Wakefield, is joined by our Chief Economist, Daniel Knapp, to discuss the key findings from the 20th edition of the AdEx Benchmark Report and what they reveal about Europe's digital advertising market in 2025.

The conversation explores the market's 10.5% growth to €131 billion, the continued momentum behind video, social, and Retail Media, regional market trends, and the role of AI in shaping the future of digital advertising. Lauren and Daniel also look ahead to the opportunities and challenges that could influence advertiser investment in 2026.