14th May | Register Here
The TV Ecosystem is Transforming
Consumer behaviour is shifting. Linear is giving way to digital-first. First-party data is taking centre stage. And performance is now non-negotiable.
For broadcasters, brands, agencies, and tech providers, this disruption is opening up new ways to partner, trade, and win in a world where every screen is a storefront and every impression is accountable.
Join the leaders shaping the future of CTV, OTT, and advanced TV... and be part of the conversation redefining how value is created and captured.
Join our Industry Development & Insights Director, Marie-Clare Puffett, who will take the stage for the panel session: 'Measurement & Incremental Reach - Making Every Impression Count' at 15:10 – 15:40 PM BST.
In a fragmented viewing landscape, accurate and actionable measurement is more critical and more complex than ever. This panel will explore how advertisers are tackling the challenge of measuring performance across multiple platforms and how incremental reach modeling is being used to understand the true value of Advanced TV in the mix, and where the industry stands in the push for standardisation around metrics, methodologies, and reporting.
Explore the full event agenda and learn how to join her session here. If you’re attending the conference and would like to connect, email puffett(@)iabeurope.eu.
IAB Europe Members are entitled to a discount. Please contact the team at communication [at] iabeurope.eu for more details.
