IAB Europe's Retail Media Roundtable - Unlocking the In-Store Retail Media Ecosystem & Driving Incremental Revenue

In the penultimate episode of our Retail Media Roundtable mini-series, we’re joined by Patricia Grundmann (OBI First Media Group & Vice-Chair of our Retail & Commerce Media Committee), James Allison (Advertima), and Bijan Fahimi (Verve Retail Media) to dive into the fascinating world of in-store Retail Media.

We kick off with a look at why in-store has become such a hot topic and how it fits into the wider Retail Media mix. Our experts then explore the formats, insights, and activations that are capturing shopper attention, and the barriers that still need to be overcome to scale the ecosystem.