Off-site Retail Media is rapidly becoming a key growth area for brands and retailers. But what does it take to get it right? In this episode, Jason Wescott, Global Head of Commerce Solutions at WPP Media and Chair of our Retail & Commerce Media Committee, joins Paul Dahill, Managing Director of EMEA Sales at Koddi, to explore the current and future state of off-site Retail Media.
Fresh from presenting new industry research, Jason and Paul unpack where media buyers are investing today, which channels are gaining momentum, and how different formats are driving engagement and results. They also tackle the most persistent barriers to adoption and share how collaboration between brands, retailers, and technology partners can unlock greater success.
