18th September | Cologne | Media Stage 10:00 CET
Join Dr. Daniel Knapp, Chief Economist at IAB Europe, as he highlights the headline findings from the 2024 AdEx Benchmark Report - the definitive guide to digital advertising expenditure across 30 European markets.
In this keynote, you’ll gain exclusive insights into the current state and future direction of Europe’s digital advertising landscape. Explore where growth is accelerating, which markets are leading the charge, and which ad formats are rising fastest.
Whether you're shaping strategy or tracking market momentum, this data-rich session will equip you with the knowledge you need to stay ahead.
Don’t miss this essential deep dive into the trends driving the future of digital advertising in Europe.
Find out more about the DMEXCO agenda here, and get your tickets here.
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.
