Be among the first to explore the insights from our latest consumer study, conducted in collaboration with Kantar Media: Optimisation Over Reform: Understanding EU Consumers' Perception and Knowledge of the Ad-Funded Internet and Related Privacy Rights Issues.
To dive deeper into the findings, we invite you to join us for an exclusive webinar on Tuesday, 15th April 2025, at 15:00 CET. James Burke, Director at Kantar Media, and Franck Thomas, Public Policy Director at IAB Europe, will present the key takeaways and discuss their implications for the EU digital and consumer agenda.
This session will bring together representatives from EU institutions, industry, and the policy community to explore consumer attitudes towards ad-funded online services and personalised advertising.
Welcome & Introduction – IAB Europe
Key Findings Presentation – James Burke, Director, Kantar Media
Policy Recommendations – Franck Thomas, Public Policy Director, IAB Europe
Moderated Q&A
Speakers:
James Burke, Director, Kantar Media
Franck Thomas, Public Policy Director, IAB Europe
