The Advertising & Media Committee unites senior leaders to pinpoint key commercial and technological trends that support the growth of the European digital advertising and media ecosystem. The Committee shapes and prioritises the agenda for IAB Europe’s industry development and engagement initiatives, ensuring a unified approach that covers topics such as programmatic, connected TV, addressability, measurement, and artificial intelligence.

The committee comprises of four key Working Groups:

Connected TV (CTV) - Supports the growth and maturity of CTV advertising in Europe through shared definitions, measurement guidance, and standards adoption.

Addressability & Measurement - Supports the industry in a post-cookie environment by clarifying regulatory implications and advancing modern addressability and measurement approaches.

Programmatic - Supports the industry in navigating an evolving programmatic landscape, addressing both core market dynamics and emerging trends.

AI in Advertising - Helps stakeholders navigate the impact of artificial intelligence by clarifying use cases, risks, and opportunities, and demonstrating practical value.

2026 priorities include:

CTV

• Common CTV definitions and frameworks
• Measurement guidelines and comparability
• Technical standards adoption

Addressability

• Privacy-led addressability frameworks
• Measurement evolution and interoperability
• Industry education on regulatory impact

Programmatic

• Programmatic market evolution and standards
• Emerging channels and supply-side developments
• Ongoing industry dialogue and alignment

AI in Advertising

• AI applications across the advertising value chain
• Governance, transparency, and responsible use
• Practical guidance for adoption and implementation

Chair & Vice-Chair:

• Chair: Wanye Tassie, Group Director, Netherlands at DoubleVerify
• Vice-Chair: Jörg Vogelsang, Advisor & Founder of 101con, representing BVDW

Interested in joining the Advertising & Media Committee?

For more information on the Advertising & Media Committee contact Marie-Clare Puffett at puffett [at] iabeurope.eu.