Alliance Digitale is the leading professional association bringing together all digital marketing experts in France. It was formed in 2022 through the merger of IAB France and the Mobile Marketing Association France.
The Association has more than 220 companies including brands, media, agencies, and technology players, representing a wide variety of members and the majority of digital marketing players and experts in France. The Association's mission is to represent the interests, expertise, and challenges of all these players, regardless of their position in the value chain.
Collaboration with their members is achieved through committees and working groups that aim to harmonise and standardise the digital marketing market. These committees serve as meeting places for industry experts to discuss digital marketing best practices. Discover their eight committees , divided into 24 working groups, which are actively contributing to shaping a sustainable future for digital advertising.
For more information click here: https://www.alliancedigitale.org
