24 February, Brussels, Belgium - IAB Europe today expressed its solidarity with, and support for, its colleagues in Ukraine and their families. “In the week-to-week cut and thrust of our policy advocacy in Brussels, it is easy to forget why the European Union was created”, said IAB Europe CEO Townsend Feehan. “The events of the past few days are a powerful reminder. We are alarmed and saddened that in 2022, friends and colleagues in a sovereign European country can be confronted with armed conflict and a military invasion of their homeland. We hope and pray for their safety.”
In this week's guest blog post, we have Filippo Gramigna, CEO at Audiencerate diving into the world of data clean rooms. What are they? What are the benefits and drawbacks? Ultimately, are they worth it? Keep reading to find out!
The marketing world has been busy, if not slightly chaotic, following the abjuration of the cookie. Google’s FLoC came and went, only to be replaced by Topics, while Meta teamed up with Mozilla to develop Interoperable Private Attribution (IPA). The Trade Desk, LiveRamp, and others opted for identifiers, and still more solutions are being configured, rejected, and refined at any given time.
In the race for privacy-compliant technologies that offer omnichannel measurement and campaign oversight, one piece of tech is steadily growing in popularity: data clean rooms.
The Basics
Simply put, a data clean room is a piece of intermediary software that enables two parties to pool their data safely and securely. The process allows companies to connect insights from other parties, creating a more comprehensive dataset.
Anonymisation is configured into the design: any personally identifiable information, such as email addresses, is encrypted, and access is only granted to those involved in a partnership. This brings us to the next point: there are different kinds of data clean rooms, which plays a significant role when it comes to the kind of data and insights available.
Walled gardens run media clean rooms. Think Google Ads Data Hub, Amazon Marketing Cloud, and Meta Business Suite. In this scenario, each platform has a full view of its own data but only provides hashed and aggregated insights to partnered companies. Marketers then match this information with their own first-party data, using the inconsistencies to flag inefficient ad spend or targeting, for example. While undoubtedly valuable, these insights do come at a price; brands can only evaluate campaign performance within the rules and parameters set out by each platform, with no possibility for competitive oversight and comparisons.
Another option is a partner data clean room, where two parties – a publisher and an advertiser, for example – can share their data, each gleaning insights from a more complete understanding of customer journeys. Both parties have full control over the amount and type of data shared and benefit from a secure, closed environment.
The Benefits
Data clean rooms are a secure, privacy-friendly way to help brands get a clearer and more detailed picture of their media performance, with insights that can help determine reach, frequency, and attribution metrics. This means brands can evaluate their ad spend, optimise strategies, and maintain value-driven campaigns.
As data clean rooms rely on partnerships, this technology may also help pave the way for a more inclusive, cooperative, and equal marketing environment. For example, brands that have less access to consumer or transactional data, such as some consumer goods brands, can collaborate with retailers to gauge campaign performance, while simultaneously ensuring retailers can offer popular products to their customers.
Meanwhile, alliances between publishers and advertisers can strengthen their overall position in the market, bolstering data independence from tech giants and moving away from outsourcing revenue and audience monetisation. While this may impact scalability to a certain extent, rich and high-quality audiences will still be available, with quality outweighing quantity. Many clean rooms, therefore, help brands segment and target audiences, even without cookies.
Loyal customers and high-quality audience data will further encourage advertisers to reach out for partnerships, increasing the potential of valuable alliances in the future. This idea of increased cooperation and interoperability extends to the tech, with data clean rooms complementing other existing technologies such as customer data platforms (CDPs), improving data sharing and optimising data strategies and asset activation.
The Drawbacks
As with any emerging technology, there remain some kinks to iron out. Some of these are purely technical, such as the issue of formatting: without universal standardisation, parties can find themselves with two incompatible data sets that might cause some hiccups when it comes to matching them.
Others are more social: the culture of cooperation is not quite here yet, with many still wary of sharing data due to privacy concerns, data breaches, and anything that might risk their reputation. As data clean rooms rely on first-party data, data-rich companies – direct-to-consumer brands and other major players – will have a considerable marketing advantage until the environment truly adapts to the technology.
Finally, a fully integrated, omnichannel understanding of a brand’s performance is not yet possible. With no option to pull data from different platforms, brands can only achieve a siloed view of their activities, which becomes both confusing and pricey as investing in multiple data clean rooms can rack up a fair cost. Some companies have already begun to tackle this particular issue, yet it remains to be seen to what extent walled gardens are willing to cede data in a privacy-first landscape.
Conclusion
Are data clean rooms worth it? The immediate answer is yes: they provide more insights, allowing brands to evaluate and adjust campaigns, targeting, and ad spend in a way that is safe and privacy compliant, while simultaneously complementing pre-existing tech. As we move closer to a first-party data future, combining the use of data clean rooms with CDPs can create a package of tools that will allow data orchestration and trading, also in a privacy-safe manner. Since some fine-tuning remains when it comes to standardisation and omnichannel attribution, companies should still see how and where they can maximise their first-party data, establish valuable partnerships, and experiment, explore, and collaborate.
IAB Europe is recruiting a full-time Privacy Compliance Officer to join our Brussels-based privacy team. The candidate should have a basic understanding of the European data protection framework and an interest in its impacts on technological development, especially digital advertising and media.
Scope of the Role: Key Responsibilities
The Privacy Compliance Officer will report to IAB Europe’s Privacy Director. The Privacy Compliance Officer will be responsible for executing IAB Europe’s compliance programmes in the context of the association’s GDPR compliance standard, the Transparency & Consent Framework (TCF). Tasks and responsibilities include but are not limited to:
Profile
Professional attributes:
Personal attributes:
What’s in it for you?
Location: Brussels
Type: Full-time
Salary: Commensurate with experience
Contract type: Indefinite
To apply, please send your CV & a covering letter by email to jobs@iabeurope.eu with a subject line: ‘Privacy Compliance Officer - Application’.
While we may not be able to reach out to every applicant, we will contact candidates whose skills and experience are a strong match for the position.
Launching in March, IAB Europe will be hosting a new and exclusive council for Advertisers to provide insights and information on the latest Digital Advertising trends and developments.
The council will meet on a quarterly basis, where IAB Europe will present market insights to help advertisers better prepare and understand the role of digital advertising and the wider advertising landscape. We will also share the latest policy and regulatory updates and showcase best practices and advances in digital advertising.
If you are an advertiser and interested in finding out more, please contact:
Lauren Wakefield, Marketing & Industry Programmes Director, IAB Europe - wakefield@iabeurope.eu
Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe - puffett@iabeurope.eu
Following the publication of the Decision of the Belgian Data Protection Authority of 2 February 2022 on the Transparency & Consent Framework (TCF), many sources have published partial or incorrect information about the scope of that Decision. This information includes guidance from two European data protection authorities (DPAs) advising publishers and others to switch from using the TCF, despite the fact that (i) the Decision is an administrative one that is subject to appeal (see IAB Europe’s announcement in this respect) and (ii) the Belgian DPA gave a period of two months to come up with a plan with corrective measures to remedy alleged non-compliance and an additional six months to implement such measures.
The DPAs making statements in this respect are aware of this, as they have been involved in the decision-making process led by the Belgian DPA and endorsed the remediation period.
IAB Europe wishes to reiterate that the TCF is a voluntary minimum standard created to help publishers establish and document the GDPR legal basis for the processing of users’ personal data by third parties who deliver and measure digital advertising on their sites. The Belgian DPA has not prohibited the TCF, but has instead ordered IAB Europe to introduce additional functionality and propose corrective measures, confirming that the alleged infringements can in its view be remedied. The version of the Framework that emerges from this process will be an even stronger standard.
If publishers, vendors and CMPs wish to adapt their use of the TCF in the meantime, they remain free to do so, and they can in this context take into account the Belgian DPA’s suggestions of additional information disclosures as well as its guidance regarding the use of legitimate interests as a legal ground for profiling.
16th February 2022, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem has introduced a ‘start-up’ membership tier to help foster and showcase innovation across Europe.
The new level of membership is reserved for companies who are verified as a start-up by the National IAB in the market they operate, providing an opportunity for such businesses that are already established in their local market, to expand across Europe.
IAB Europe is keen to provide a platform and voice for innovative businesses in their infancy that are helping to enhance the digital advertising and marketing ecosystem. New and existing members will be able to network to share and spark ideas, solutions and best practices.
Commenting on joining as the first IAB Europe start-up member, Uroš Jojić, President of Brid.tv said: "As a company working on providing publishers with video advertising and monetisation solutions, we believe that joining IAB Europe is the perfect stepping stone toward further developing our technology and improving transparency with our publishers. We are thrilled at the opportunity to be the first to leverage their new startup membership tier, as it is perfect for startups in the digital advertising industry looking for resources and opportunities to scale their businesses."
Townsend Feehan, CEO of IAB Europe, commented on the value of this new membership tier: “IAB Europe's strength comes from its extensive membership of National IABs and corporate organisations. We are always looking for ways to welcome and include new businesses that add value to our industry. Through this new membership tier, we can expand this reach and provide a platform for showcasing European innovation and entrepreneurship.”
Companies that join at this membership level will be able to take advantage of the key benefits of IAB Europe, including access to its wide-ranging industry and policy committees and task forces, the opportunity to speak at owned and partnership events, and assistance with amplifying marketing efforts across IAB Europe’s extensive European network.
For more information on the membership packages and how to join, please visit this page or contact the IAB Europe team at communication@iabeurope.eu
11 February, Brussels, Belgium: IAB Europe confirmed today that it will appeal the Belgian Data Protection Authority (APD)’s administrative ruling regarding IAB Europe and the Transparency & Consent Framework (TCF) to the Belgian Market Court.
The administrative ruling’s finding that IAB Europe acts as a joint controller for profiling and other data processing done by TCF vendors in the context of OpenRTB is disputed by IAB Europe.
“IAB Europe is a small trade association that has been creating and iterating on a framework for data protection best practices in continual consultation with the authorities. It cannot have been the intention of the European legislator that a body like ours should bear legal responsibility for the data processing activities of an entire industry,” said Townsend Feehan, IAB Europe CEO. “We have no choice but to appeal.”
“We believe the controversial ruling that IAB Europe is a data controller for information processed for TCF purposes is based on a misunderstanding of the facts and a misapplication of the law. This establishes an irrational legal precedent. It will have the perverse effect of discouraging other standard-setting organisations from investing in instruments that aim to protect users and facilitate the exercise of their rights under the GDPR.”
IAB Europe believes appealing is the right decision to avert unintended negative consequences that go well beyond the changes that the APD wants to see made to the TCF, and which could impact the wider digital advertising industry. Notwithstanding, IAB Europe looks forward to working with the APD and other data protection authorities to ensure the TCF’s continuing utility in the market, and with the ultimate aim of having the TCF approved as a transnational GDPR Code of Conduct.
Supervisory authorities from across the European Union were involved in the process that led to the APD’s administrative ruling. While we believe it is unlikely that these authorities will take measures against IAB Europe or any commercial actors using the TCF until a final judicial ruling is rendered, we nevertheless call upon such authorities, in the spirit of EU-wide consistency and legal certainty, to publicly acknowledge that intent. We also believe that any civil litigation that might ensue in other jurisdictions will likely be stayed pending resolution of IAB Europe’s appeal in the Market Court.
Finally, we are aware that certain advocacy organizations are calling upon advertisers to cease using TCF and OpenRTB. We find such a conclusion unfounded, first, because no advertisers are named parties in the Belgian ruling and second, because the APD has not ordered the IAB Europe to discontinue use of TCF pending its submission of a plan to the APD.
For further information, please read and download the IAB Europe FAQ Document here.
The Belgian Data Protection Authority (APD) handed down on 2 February 2022 a decision on IAB Europe and the Transparency & Consent Framework (TCF). What does this decision actually say, and what does it mean for the TCF itself, for IAB Europe, for vendors, publishers and consent management platforms (CMPs)?
Read our FAQ document to find answers to these questions and more.
The document addresses questions including:
Read and download the full FAQ document here.
Entries for the prestigious annual MIXX Awards Europe and IAB Europe Research Awards are now open! Enter before the early bird deadline on Friday 11th March, to take advantage of the discounted entry fee!
Take part in the competitions that receive hundreds of entries every year showcasing the very best campaigns and research efforts from across Europe!
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe, while the IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry.
Why enter?
There are more than 20 categories to choose from across the two awards, from Campaign Effectiveness to Connected TV in the MIXX Awards and Cross-Media Measurement to Consumer Behaviour in the Research Awards.
Find out more and view the full list of categories, judging criteria, and entry fees here.
The winners of IAB Europe’s MIXX Awards Europe and Research Awards 2022 will be celebrated at IAB Europe’s flagship event, Interact on 25th-26th May, the must-attend event for the digital advertising and marketing industry.
For more information or to enter the MIXX awards, click here.
For more information or to enter the Research awards, click here.
We're kicking off the month of February with a brilliant blog post from one of our members, Audiencerate. CEO, Filippo Graminga, dives into the topic of consumer needs in a post-pandemic, digitally charged world, so if you want to know more about the expected online experience, keep reading!
As a result of two years of intermittent lockdowns and limited social interactivity, people have come to demand more and more from their digital experiences as a way to compensate. The spheres of online and offline continue their trajectory towards complete synthesis, and as they do, consumers expect the digital to be life-like, and to meet them in the here and now.
What does this mean for businesses? For one, 2022 can be considered “The Year of B2H” – business to human – where experience trumps all else. This means that to retain consumers and build long-lasting loyalties, companies have a lot of boxes to tick: interactions need to be immersive, personal, and real-time – all the time.
Up to 80% of consumers consider current experiences to be lacking, and businesses that did not meet expectations during lockdown could have lost as much as £2.5 billion per year. So as businesses set out in the new year, it is crucial for them – whatever their expertise – to remember that they are marketing to people searching for meaning, engagement, and personal value.
Closing the Experience Gap
Traditionally, there has been a discrepancy between what consumers want and what businesses and organisations offer. Customers want their brands to see them as they are, for who they are, and what they need. Importantly, the picture of the public is changing: purchasing power and influence are escaping narrowly definable cohorts, extending to digitally savvy TikTokers, senior citizens with more disposable income, financially empowered female consumers, and globally attainable markets. Companies need to learn how to tap into shifting paradigms and power dynamics while avoiding tuning out existing long-term customers. The ability to communicate personal messages across borders, generations, and circumstances is no easy task – and it takes more than simple data collection.
The truth is, simply amassing information is no longer enough. One of the ways businesses can begin to tackle this is by introducing unity from the ground up: making more connections, creating fewer barriers. In practice, this means everything from your tech stack to your business operations needs to reach new levels of effective cooperation. Intelligence must be able to flow from product development and design to marketing, with gathered insights then feeding back up the supply chain, constantly optimising and integrating new information. Tools that aid businesses in aggregating and centralising their data – thus preventing the formation of disconnected data silos – will be vital to help companies provide users across the globe with the experiences they are looking for.
It’s Now or Never
While the word ‘instant’ in a digital context once referred primarily to messaging, ‘instant’ now permeates, if not defines, the entire online experience. The pandemic accelerated this process, exemplified by companies such as Gorillas and Weezy popping up to provide ultra-speedy grocery deliveries alongside go-to established supermarkets, while transactions within the realms of banking and real estate occurred as close to real-time as they can get. It has been seven years since Google started to talk about ‘micro moments’ – that itchy impulse we all have to reach for our phones, tablets, or laptops to answer a sudden but pressing question or need that has infiltrated our brain – and still, businesses are failing to truly capitalise on these.
Customers are looking for answers within the first seconds of their search, and the first five minutes of a query. Since technological development and processing speeds are becoming more reliable, the onus is migrating from the device to the company to fulfill expectations, and any lags are considered a failure on the behalf of the business for not updating their deals, their inventory, or their content properly. In some cases, going further and messaging proactively can hit the spot – as long as it stays personal, relevant, and most importantly, valuable to the consumer: specific new products, information on purchased products, and time-sensitive updates. For businesses to meet these expectations, they need to make sure that not only their technology is continuously providing and integrating real-time updates, but that they are acting on this information effectively.
Every Path is a Path to the Consumer
While communications from businesses to the public used to be unilateral, following a “one-to-many” approach – from newspaper announcements to TV and radio advertising – communication paths have opened up, giving consumers unprecedented access to the companies that serve them. The surge of e-commerce, bolstered by the pandemic, further emphasised this reliance on digital channels. Crucially, there is no one channel to dominate them all: customers flick between platforms and applications, with nearly half (46%) opting for email, more than a third (35%) for live chat online, and nearly a fifth (17%) taking the social media route.
Up to 80% of interactions between customers and businesses are now digital, with companies such as WhatsApp, Pinterest, and Instagram expanding features to meet demand with personalised responses, and refusing any one of these would lose out on a considerable user base. Yet while 70% of UK SMEs acknowledge that communication is key, 40% do not invest in personalised strategies or more than one channel. This has to change: digital can no longer be an afterthought, it needs to be integrated from step one, with the right tools and technology to facilitate omnichannel experiences while enabling tracking and performance measurement. A growing number of marketers have turned to specific data management systems – Customer Data Platforms (CPDs) – to accurately gather and collate data from multiple touchpoints, building and updating consumer profiles in real-time, to meet all of the criteria.
Digital and social experiences are inextricably intertwined. Companies must make sound technological investments moving into 2022, to meet consumer demands. Only through providing the best services can they expect to stand out in a saturated market, a challenge that is becoming ever more complex. The key elements of hyper-personalisation, hyper-speed, and hyper-connectivity help create a positive customer experience, which will unlock company growth. There is no turning back the clock: digital immersion is necessary for survival.
Ecommerce Berlin Expo is one of the most renowned international conferences for digital leaders, innovators, and entrepreneurs in the e-commerce space. It will take place on the 5th of May 2022, in STATION-Berlin. The event features an impressive lineup of speakers from around Europe who are leading experts in their respective areas - so you can look forward to some thrilling insights!
Ecommerce Berlin Expo always features dynamic and innovative speakers with considerable experience in their fields. This conference is not only about business models and trading strategies, but also about new technologies and future trends. The focus is always on the attendees and what will benefit them most.
Now, without further ado, here are the first speakers of Ecommerce Berlin Expo 2022. More to come though, so look out for future announcements.
The first set of speakers included reps from Sky Deutschland, MediaMarktSaturn, Douglas, Henkel, Hubspot or MYTOYS!
There will be presentations by these outstanding speakers:
Not all of the topics are confirmed, but here is the list thus far. The speakers will be talking about conversion rate optimization, making money with e-commerce, and scaling your business into a global phenomenon.
#1 Buy Now, Pay later
Monique Paulsen and Thomas Ficht from MYTOYSGROUP will be talking about the payment approach that revolutionizes the e-commerce industry. They will be discussing the technology behind it and talk about their vision for the future.
The brand is now at a point where it can share some insights on how the "Buy Now, Pay Later" approach to payment in the world of e-commerce and what it means for businesses.
#2 Content meets Commerce
"MissPompadours Einkaufserlebnis für über 100.000 DIY- Begeisterte" is the title of the presentation that Erik Reintjes, Co-Founder/GF or MissPompadour is going to rock the stage with. MissPompadour is one of the leading paint dealers in Europe. The presentation will concern the world of e-commerce and how it can be made more modern, beautiful, and appealing with the right shopping experience.
The goal is to make people want to buy things - not just by making them look good but also with an emotional component attached to the purchase.
#3 Product Strategy
Product Strategy in eCommerce is really important because your product is your main asset. You need to focus on what you are selling, who you are selling it to, and how you will make money from it.
Fathy Abdelmonam, Product Manager at Zalando, comes with a presentation titled "From a feature request to a problem worth solving. How other teams can inspire your Product strategy?".
Zalando is one of the leading companies in Europe when it comes to fashion and e-commerce. They are well known for their ability to innovate, so we encourage you to check out this presentation.
#4 Marketplaces
Marketplaces are really crucial for eCommerce because it allows businesses to expand their customer base and reach more potential buyers. Miro Morczinek, CEO of moebel24, will cover the topic of "Platform Extreme – the new area of marketplaces post-pandemic", with a focus on vertical marketplaces and retail marketplaces.
The presentation will dive into how marketplaces can be successful and what you should consider before venturing into that space.
Moebel24 is a marketplace with a focus on the e-commerce industry. They are very strong when it comes to categories like furniture, home appliances, or kitchenware - which is why they are one of the most important players in this sector.
This won’t be the only presentation on marketplaces, you can also hear from Sakina Hitzemann, Account Manager DACH for WISH Marketplace - she’ll cover personalised product feeds and expansion in detail.
#5 Data-driven approach
Ecommerce is a competitive and fast-paced industry. With new businesses and innovations popping up all the time, it's essential to make sure your e-commerce strategy is constantly updated and evolving. One of the most important aspects of any e-commerce strategy is using data to drive your decisions - test, learn, and optimise! Cengiz Duelger (VP Digital Performance Hub @Sky) will discuss why using data is so important in e-commerce and provide some tips on how you can start using data in your own business. So watch out - data-driven ecommerce could be the key to your success!
The list does not end here. More speakers and topics will be announced very soon.
Ecommerce Berlin Expo 2022 is going to be one of the most important events in this year's calendar. If you are in any way related to the eCommerce industry, then this is an event that you cannot afford to miss!
Attendees can visit the booths and speak with many great exhibitors during the EBE 2020; BigCommerce, Tradebyte, Hypernode, Namogoo, Global-e, Websale, Checkout.com, Deutsche Post, and Shopware to name a few. They will be eager to exchange feedback and knowledge.
To find out more about the speakers and register for tickets, visit the website here.
The EBE2022 is free to attend.
The E-Commerce Berlin Expo will be taking place for the sixth time on the 5th of May, 2022, at Station Berlin. Doors will open at 10 AM, and EBE2022 is expected to welcome more than 10,000 visitors. The annual fair has become a leading e-commerce event in Berlin with representatives from Google, Facebook, YouTube, Zalando, Otto Groupm, Amazon, and Alibaba Group as past participants. Learn more at http://ecommerceberlin.com
For further questions, reach out to pr@ecommerceberlin.com
Authored by Industry Leaders from Across Europe
Provides Valuable Insights and Key Considerations for In-App Advertising
3rd February, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today released its ‘Guide to In-App Advertising’ to provide an overview of the in-app marketplace, and the ad formats available. The guide also details key changes and challenges we are seeing in the industry with in-app advertising and shares key considerations for buyers in this space.
In-App Advertising is an exciting growth area with Global ad spend reaching $295bn in 2021, providing many opportunities for advertisers today. But as with any new or emerging channel or format, there are still barriers to overcome, including some fundamental industry changes that are affecting digital advertising, such as Apple’s IDFA. The guide has been developed by members of IAB Europe’s Programmatic Trading Committee to help advertisers and publishers to understand the in-app opportunity, the key barriers that need to be addressed, and how to tap into its potential.
Commenting on the role of in-app advertising in the digital ecosystem today, Nick Welch, Chair of IAB Europe’s Programmatic Trading Committee & Head of Programmatic and Publisher Development, Northern Europe, Integral Ad Science said, “With consumers now devoting a third of their waking time to apps all eyes are on the potential that in-app advertising can bring to the ecosystem. But as we move into 2022 and beyond, challenges such as consumer privacy will continue to play a more prominent role in ad targeting, with more support and collaboration needed from the industry to ensure the efficiency and effectiveness of in-app campaigns. The guide, written by experts from across the advertising ecosystem, highlights the evolution of, and opportunity for, in-app advertising and encourages the industry to come together to overcome key challenges, including Apple’s IDFA. We encourage all industry stakeholders to read this guide to help maximise the potential that in-app advertising brings.”
Reiterating this point and sharing the value of in-app advertising for brands, Anna Sikora, Client Services Partner, PubMatic said, “With consumers spending more time on their screens than ever before, marketers should focus on building the best possible mobile ad experience and offer formats that mobile users actually want to engage with. In 2021 we have seen more brands investing into the in-app channel, and research shows that shift will continue, with gaming now a central element of the briefs we see from brands.”
Commenting on the value of in-app advertising for publishers, Benjamin Hancock, Global Head of Programmatic Trading at CNN International Commercial said, “In-app advertising has emerged as a key channel enabling publishers to expand their audience and solve a specific challenge around content delivery. In-app users tend to be more engaged with high levels of interaction, enabling high-quality and differentiated products for advertisers. IAB Europe’s ‘Guide to In-App Advertising’, has been pulled together by a variety of industry experts, to provide a full rundown of the opportunities available today.”
It’s been a collaborative effort to produce this European-level industry guide for in-app Advertising, with contributors including the Coalition for Better Ads, CNN International Commercial, DoubleVerify, Google, Integral Ad Science (IAS), PubMatic and Smaato.
The Guide to In-App Advertising can be downloaded from IAB Europe’s website here.
