IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. TCF v2.0 continues to support the overall drive of the TCF to increase user transparency and choice, management by digital properties of consent and compliance and industry collaboration that centers on standardisation.
Under TCF v2.0, not only can the user give or withhold consent, but they can also exercise their ‘right to object’ to data being processed on the basis of legitimate interests. It also enables greater transparency for the user, through more detailed and more easily understandable descriptions of the purposes of data processing. At the end of Q2 2020, TCF v1.0 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0.
In the run up to the switch over deadline, IAB Europe has been running a series of workshops to offer full support and guidance to CMPs and Vendors. The workshops commenced in January 2020 and will run to the switch over deadline.
On 28th January, IAB Europe & IAB Tech Lab hosted a workshop which covered all aspects of the technical implementation for TCF v2.0 and how the switch over process will work, including how the consent strings are respected. You can watch the recording here and access the presentation slides here.
Please see here for details on upcoming workshops including registration links. Full details on the sessions will be provided closer to the workshop date.
Following the recent Google announcement regarding its support for third party cookies, IAB Europe with its Programmatic Trading Committee will collaborate with its members to produce a post-cookie guide. The guide will enable all stakeholders in the digital advertising value chain to share their view on what the industry may need to do to find an alternative to third party cookies.
Contributors to the guide so far include Adform, Xandr, Teads, United Internet Media, Bloomberg Media Group, Double Verify, Omnicom Media Group, Rubicon Project and Yieldbird.
A key part of the output will be a set of questions that all stakeholders should be asking of themselves and their partners in order to prepare. The guide is expected to be released at the beginning of Q2. A webinar will accompany the guide so contributors can talk through the findings.
IAB Europe will also continue to liaise with its members to ensure any solutions developed in the market are discussed and shared.
Members interested in contributing to this guide can contact Marie-Clare (puffett@iabeurope.eu) and Helen (mussard@iabeurope.eu)
Speak at IAB Europe's Flagship Event Interact
Interact is IAB Europe’s flagship annual conference and is a must-attend event for the digital advertising and marketing industry. For over 13 years, leading European advertisers, industry experts, agencies & media owners meet to get inspired, share best practices, further develop their professional network and pursue business opportunities.
This year Interact will take place on 2-3 June in Lisbon, Portugal and over 500 digital advertising and marketing leaders are expected to attend!
Interact Theme
The theme for this year’s Interact is The Digital New Deal. Over the course of two days, we will discuss and debate how the future supply chain will operate and bring value for all stakeholders from consumers and brands, to publishers, agencies and tech companies.
We are looking for high-level speakers and panellists to share knowledge and key insights on the fundamental steps needed to ensure that the marketing and digital advertising ecosystem drives innovation, transparency and sustainability in the new decade. The event’s sub themes will focus on Policy, Privacy & Consumers and Business Trends & Tech Advances.
Call for Papers
To ensure Interact delivers thoughtful, insightful and non-sales presentations, IAB Europe has created a ‘Call for Papers’ process which encourages interested speakers to submit their ideas to present.
Our “Call for Papers” in 2019 was very successful in bringing together high-level speakers and panelists from all over Europe and from all areas of our industry. All applications will be reviewed by the Programme Advisory Board for Interact 2020, a group of senior figures from across the Digital Advertising industry comprising brands, publishers, agencies and tech companies. They have kindly given their time to help us to shape the theme and topics for Interact 2020 to ensure the programme covers current and future critical issues.
The Programme Advisory Board will rate the proposals and we will then advise successful candidates who will be asked to send through their full presentations for review prior to delivering them to the conference.
Application Process
All completed applications should be sent to presentationsinteract@iabeurope.eu
The “Call for Papers” process will close on 28th February 2020. We look forward to receiving your proposals.
IAB Europe is inviting all stakeholders to participate - advertisers, agencies, publishers and ad tech vendors in our annual Attitudes to Digital Video Advertising survey which aims to understand current adoption, drivers and barriers in digital video advertising. The results will highlight how digital video advertising is evolving and the key growth areas. Take part here.
The survey should take no more than 10 minutes and asks about:
ll participants will receive a copy of the results.
The deadline to participate is Friday 28th February.
We are delighted to share the news from our colleagues at IAB UK that a requirement to adopt the IAB Transparency & Consent Framework (TCF) v2.0 will become a key criteria for achieving the IAB UK Gold Standard Certification.
Announced at the inaugural IAB Digital Trust Forum in London, a period of consultation will now commence to ensure all parts of the digital advertising value chain can adhere by the Q4 2020 deadline.
The IAB UK Gold Standard was launched in 2017 with the aim of reducing ad fraud, improving the digital advertising experience and increasing brand safety. It was confirmed today that 93 companies - from brands, media agencies, publishers and technology intermediaries - have been certified, with a further 11 companies registered to complete the process.
We believe the inclusion of the TCF within the Gold Standard is an important step to ensure these best practices remain relevant and hold industry to account. In doing so, we can ensure a free and open internet, for the benefit of consumers and the companies within it. We will continue to work with our colleagues throughout Europe to take similar steps with local best practice standards, which we outlined in our recently published report 'IAB Europe Navigator: Quality in Digital Advertising'.
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. TCF v2.0 continues to support the overall drive of the TCF to increase user transparency and choice, management by digital properties of consent and compliance and industry collaboration that centers on standardisation.
Under TCF v2.0, not only can the user give or withhold consent, but they can also exercise their ‘right to object’ to data being processed on the basis of legitimate interests. It also enables greater transparency for the user, through more detailed and more easily understandable descriptions of the purposes of data processing.
At the end of Q2 2020, TCF v1.0 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0.
On 21 January, IAB Europe hosted a workshop webinar to provide guidance on how the UI should look in TCF v2.0. This session is for all TCF stakeholders.. This 1 hour information session includes a 30-minute presentation and a 30-minutes Q&A session to answer questions from participants.
Download the Presentation slides HERE. And watch the Video recording HERE
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REVEALS BRAND SAFETY DEVELOPMENTS THROUGHOUT EUROPE
CALLS ON INDUSTRY TO USE 2020 TO SUPPORT QUALITY INITIATIVES ACROSS EUROPE
20th January 2020, Brussels: IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today announced the findings of its new Brand Safety Poll. Ninety Senior European leaders from across the digital advertising value chain gave their opinions on how brand safety was tackled in 2019 and what needs to happen in 2020 to ensure brand-safe environments for all stakeholders.
The results reveal that brand safety and privacy remain important, with 77% of respondents saying that brand safety was a key priority. Fifty-seven percent of respondents agreed that brand safety was top of mind to a greater degree than in previous, citing increased understanding and knowledge of brand safety by advertisers. Brands are asking more questions than ever about where their ads are running and are becoming more conscious and stringent in their media plans, highlighting the importance that the industry enable brand-safe environments.
Addressing this issue, IAB Europe has today also issued its ‘IAB Europe Navigator: Quality in Digital Advertising’ paper, which provides brands and their agencies insight into the national quality-level initiatives that are progressing throughout Europe. These include the IAB UK Gold Standard, the Digital Ad Trust in France, BVDW Digital Trust Initiative in Germany, the Index Quality Initiative in Italy, plus guidelines in Finland, Spain and Sweden amongst others. All of these initiatives were set up by national markets to encourage responsible and sustainable advertising throughout the ecosystem.
Commenting on the poll and white paper, Townsend Feehan, CEO, IAB Europe said “Brands fear the reputational damage that can come with a safety breach and expect more insight into where their ads are running and alongside which content. Their increasing sophistication and engagement in this area is creating more actionable pressure for change, which benefits the whole ecosystem.”
The ‘Quality in Digital Advertising’ paper provides clarity and a central resource for brands and intermediaries regarding the initiatives currently running across Europe. The paper lists the different standards and guidelines that companies from across the advertising value chain can support in Europe, with each initiative establishing best practices, transparency and accountability to secure consumer and brand trust in digital advertising.”
When outlining how the buy-side protected against brand safety concerns, the Brand Safety Poll indicates that blacklists and keyword targeting remain the dominant methodology, with respondents claiming the following solutions:
Gerhard Louw, Head of International Media Management, Deutsche Telekom concluded “Over 80% of respondents to the IAB Europe Brand Safety Poll reported that they were using a series of solutions to ensure brand safe environments. We are therefore encouraged to see the wealth of different initiatives running throughout Europe, as revealed in the ‘Quality in Digital Advertising’ Paper. As we begin work in 2020, it will be important to start to bring these different initiatives together so there is harmony across markets.”
A common theme within the Poll was the ongoing need for industry education, with wider discussion about solutions, differences, options, further education and knowledge exchange cited as important in 2020.
Reviewing these results, Stevan Randjelovic, Brand Safety and Digital Risk Director, GroupM EMEA, said “It is encouraging to see from the results of the Brand Safety Survey Poll that the industry has a high awareness of the digital risk in the advertising industry. This is a testament of the collaborative effort the industry is undertaking. However, the fact that the concerns about different areas have either remained the same -- or have increased --, tells us that the industry must continue working together on full adoption of third-party verification, proprietary controls and new technological solutions.”
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. TCF v2.0 continues to support the overall drive of the TCF to increase user transparency and choice, management by digital properties of consent and compliance and industry collaboration that centers on standardisation. Under TCF v2.0, not only can the user give or withhold consent, but they can also exercise their ‘right to object’ to data being processed on the basis of legitimate interests. It also enables greater transparency for the user, through more detailed and more easily understandable descriptions of the purposes of data processing.
At the end of Q2 2020, TCF v1.0 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0.
On 16 January, IAB Europe hosted a workshop webinar to provide an overview on the main differences in policies between v1.1 and v2.0 of the TCF. This session is for all TCF stakeholders.. This 1 hour information session includes a 30-minute presentation and a 30-minutes Q&A session to answer questions from participants.
Download the Presentation slides HERE. And watch the Video recording HERE
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IAB Europe’s Brand Advertising Committee (BAC) has been restructured to ensure industry opportunities and challenges are adequately addressed and actioned in 2020 and beyond. The objective of the BAC is to drive brand investment into digital by providing Brand Advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. To achieve this, the BAC has created two new task forces as well as continuing to oversee the Effectiveness Measurement Task Force:
Committee & Task Force Meetings
Going forward, the BAC will meet quarterly to provide strategic direction for the task forces and receive updates on actioned items and new activities. The Task Forces will meet monthly via a conference call and will be invited to the quarterly BAC meeting.
Elections
We will be holding elections for the Brand Advertising Committee Chair and Vice-Chair in Q1, as well as leaders for each new Task Force. Election processes and next steps will be discussed in the first BAC and Task Force kick off meetings in Q1.
Get involved
We are now inviting IAB Europe members to join the committee and task forces. If you are interested in joining, please register your interest here:
As well as the BAC, IAB Europe has a range of business, policy and legal committees so all stakeholders within a company can be involved. Find out more about other IAB Europe Committees here.
