On the 9 May, IAB Europe convened its fourth Virtual Programmatic Day – an online conference for the internet advertising industry focused on one of the most important technology trends in the sector. What follows is a summary of the four panel discussions that took place during the event. If you would like to see a list of the speakers that took part in the event please click here, where you can also review the agenda.
Programmatic audio comes of age
It’s a simple rule of marketing: brands must follow their audience. Today, that means journeying into the world of podcasts and music streaming. By bringing audio into the programmatic fold, advertisers can target listeners with personalised content, but they can also improve their overall marketing effectiveness. This is because the data generated by audio will help inform other programmatic activities, and vice versa.
“Audio is moving from a broadcast channel to one of personalisation, transparency and repositioning around performance.” – Liam Brennan, Global Director of Innovation, MediaCom
However, for programmatic audio to take off some barriers must be overcome – from a lack of awareness on the part of marketers about the availability of audio in programmatic to a lack of clarity over which part of the marketing team will activate and conduct the buys. And as an emerging channel, there’s still much work to be done around integration and standardisation.
The opportunities around voice are a bit further off, but are likely to be realised as more consumer devices become connected and 5G enters the mainstream. For this channel to be leveraged effectively by advertisers, respecting the user and placing their privacy at the centre of things will be critical.
An audience poll was undertaken during the event to find out if they think voice is an opportunity for brands or just a utility. 30% of the audience voted that they think it is an opportunity, 11% a utility and 59% both.
The rise of programmatic native advertising
The importance of the consumer is also a key consideration when it comes to programmatic native advertising. Programmatic and native are ideal companions as both are about meeting the needs of the consumer – the former by personalisation and the latter by adjusting content to the format and mode the consumer is using at a given moment. With native, advertisers can improve the user experience exponentially and deliver much more detailed content than with traditional display advertising.
“Native has made dynamic creative optimisation more scalable and affordable” – Clementina Piaza, Programmatic Director EMEA, Integral Ad Science
By improving the experience for consumers and bringing more flexibility into advertising, programmatic native also increases complexity. In this case, the main challenge is around managing creative siloes. With each publisher using different formats and standards, there’s no easy way to deliver native adverts across multiple publishers. Buyers need to be aware that there’s no ‘one-size-fits-all’ when it comes to native; and while the industry gets to grips with understanding best practice and creating new standards, good communication between creatives and publishers will be essential.
An audience poll during the event revealed that the majority of attendees think that programmatic native is defined as either ad units used for the automated distribution of content at scale and that align to the style and format of the surrounding environment or Material in an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's products.
Programmatic gets creative
Another key focus of advertisers today is how programmatic can be leveraged to improve creative. The key opportunity here is in using programmatic methods to make advertisements more relevant through the use of data analytics. Importantly, especially in the age of GDPR, this data need not be customer data: programmatic creative can be realised through non-personal data. In doing so, brands can still story-tell and deliver hyper-relevant adverts but based on context rather than individuals.
With Google set to introduce new power for users to block cookies on Chrome, such context-driven approaches to programmatic creative will only increase in importance. This will drive agencies to come up with more creative approaches to their campaigns, something that will rebalance the data-driven and automation side of programmatic content creation with human creativity.
“Data is great – but you need the human mind to come up with good creative” – Julie Selman, Senior Director and Head of Demand Strategy, FreeWheel
Another audience poll asked about the key challenges regarding creative optimisation which revealed that complexity of creating multiple versions of a creative was the top challenge (27%) followed by:
GDPR and the IAB Europe Transparency & Consent Framework 2.0
One year on from GDPR, the advertising industry has come a long way. Internally, companies have transformed as data protection and technical teams have come into existence to ensure compliance.
Meanwhile, privacy lawyers have taken on a strategic role at the heart of businesses, helping their organisations build privacy into their business models. The value chain has been impacted too, as businesses have whittled down the number of partners they work with in an attempt to limit their risk exposure.
Today, there’s greater clarity over the responsibilities of the different players in the advertising ecosystem with regards to GDPR, and partners are looking to collaborate more effectively to ensure compliance. With an increasing number of Data Protection Authorities looking to enforce GDPR this collaboration couldn’t come at a better time.
To help in this process, IAB Europe has issued version 2.0 of its Transparency & Consent Framework (TCF). In response to industry feedback on version 1.0, IAB Europe has made its new framework broader and addressed legitimate interest. The new framework also enhances publisher controls and visibility so that the legal basis for data processing is clearer for all.
“As from the end of this summer we’re hoping to see implementation of the new framework pick up and we have a technical group set up to manage this transition.” – Townsend Feehan, CEO, IAB Europe
To listen to a full recording of the Virtual Programmatic Day click here.
Developed under the guidance of the IAB Europe Education & Training Committee in concert with the IAB Europe Research Committee, this survey aims to cover a series of critical areas of the digital training and human capital in the online ecosystem, identifying:
The survey will not take longer than 10 minutes to complete and will close on Wednesday, 31 July. So if you are a recruiter, trainer, or aim to start or transition into a job in digital, take the survey and help us build another valuable resource for the industry!
All participants will receive a copy of the results.
Please contact us if you have any comments or questions.
The 2018 Human Capital in the Digital Environment report is accessible here.
This webinar aims to build on the Blockchain Demystified white paper published in April and delve deeper - in an impartial way - into a technology that has the potential to revolutionise the digital advertising industry. Its promises, its shortcomings, and essentially its future will be dissected by a roster of experts in the field, from both Europe and the US. More importantly, the webinar will provide attendees with the opportunity to get answers to their most pressing questions related to blockchain in a live Q&A session.
Join us at 15.00 BST / 16.00 CEST on 25 September
Moderator and speaker
Speakers
It’s been a busy few months for IAB Europe’s Programmatic Trading committee, from filming 101 videos on the programmatic ecosystem, to hosting the Virtual Programmatic Day and representing IAB Europe at industry events. We wanted to share some of the top highlights from the committee so you can see the great work and outreach that comes from being on an IAB Europe Committee.
Virtual Programmatic Day
Hosted at the Verizon Media’s studios on 9 May, the Virtual Programmatic Day H1 2019 had a packed agenda covering the following topics: the Development of Programmatic Audio Advertising in Europe; using Programmatic to power Creative Advertising and IAB Europe’s Transparency and Consent Framework 2.0. Over 380 people ‘virtually’ attended, and we had active participation through panel polls to ascertain the audience’s viewpoints throughout the sessions.
If you missed the VPD, or would like to listen again, you can watch the full recording here.
Register for IAB Europe’s H2 VPD here which will be held on 19th November. Stay tuned for further details!
Industry events
Simon Halstead, Chair of the committee took part in the ‘International Experts’ Panel’ at d3con on 2 April. Held in Hamburg each year, d3con is the world's biggest event on Programmatic Advertising. The panel discussed and debated a range of industry topics including programmatic video trading, scale and measurement of connected TV, solutions to increase transparency, consolidation in the marketplace, effective programmatic native advertising, walled gardens, in-housing
View the full panel discussion here: https://www.youtube.com/watch?v=W7sVH1a58QY
Simon also chaired a panel on centralisation vs. decentralisation of programmatic strategies at the Programmatic Pioneers event on 21 May in London. He was joined by experts from Visa, Uber, Zenith, Hotels.com and Infectious Media and they discussed how buyers can gain a single view across markets to deliver a consistent programmatic strategy that offers greater control over campaigns.
Industry insights and outputs
The committee has much more planned this year including a white paper on Programmatic OOH, blog series on Programmatic Audio and the Attitudes to Programmatic Report.
We are in the process of gathering responses to our annual Attitudes to Programmatic Advertising survey. This industry benchmark survey assesses the current adoption of and attitudes towards programmatic advertising from both buy and sell-side stakeholders. Take part in the survey here: https://www.surveymonkey.co.uk/r/iabprogrammatic
Get involved!
IAB Europe’s Programmatic Trading Committee’s objective is to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem. As part of its annual work plan, the Committee develops and delivers a comprehensive pan-European programme of educational outputs, as well as representing IAB Europe at leading industry events, and contributing towards expert whitepapers and research.
Being part of the Programmatic Trading Committee is a great opportunity to share best practices, gain industry insights and increase your knowledge and expertise by collaborating with some of the best programmatic leads from across the region.
If you are an IAB Europe member and would like to get involved in the Programmatic Trading Committee, email Marie-Clare Puffett, the Business Programmes Manager - puffett@iabeurope.eu
Drop8’s client, a travel booking platform, was focused on delivering fully completed video ads at the lowest possible price, while still reaching its target audience on the client site list.
In an effort to deliver video completes for advertisers, Drop8 optimized toward Cost per Completed View (CPCV), but their chosen solution engaged traders in several manual steps on a daily basis, including retrieving and analyzing reports, reviewing data and optimizing each campaign based on those findings. As a result, the team dedicated considerable time and substantial internal resources to reporting true video completion back to clients.
Drop8 turned to AppNexus, whose CPCV-buying capability, Guaranteed Completes, allows buyers on its DSP to simplify video campaign set-up and leverage optimized prediction via machine learning for a more efficient buying process, while guaranteeing 100% video completion, regardless of ad length.
Download the complete case study below.
This article was originally published here.
London, 13 May 2019 — Index Exchange today announced it has secured the Internet Advertising Bureau (IAB) UK Gold Standard 1.1 Certification, becoming the first-ever company to achieve this newly minted status.
The news comes less than five months after Index Exchange joined the Board of the IAB, a trade association representing more than 1,200 of the country’s leading brands, media owners, technology providers and agencies. James Prudhomme, Index Exchange’s Executive Vice President of International, has been representing the organisation on the board since January, sitting alongside leaders from Google, Microsoft, The Trade Desk and more.
Though Index Exchange has long been involved with the IAB UK, their new position on the board and receipt of Gold Standard 1.1 Certification mark a new phase of their involvement with the trade organisation. The 1.1 certification also demonstrates the company’s solidified commitment to reducing ad fraud, improving the digital advertising experience and increasing brand safety throughout the advertising technology ecosystem.
“Programmes and initiatives launched by IAB UK — particularly the Gold Standard Certification — have served to bring credibility and transparency to the programmatic ecosystem,” said James Prudhomme of Index Exchange. “We’re thrilled to be the first company to earn the Gold Standard 1.1 seal, and we look forward to working alongside the IAB UK as they continue to transform the advertising community for the better.”
The IAB UK announced it was becoming more exacting in the criteria required to receive Gold Standard Certification in April of this year. Specifically, the trade body added benchmarks to the already stringent list of best practices it required groups to meet, ensuring only those companies who are fully certified under JICWEBS Digital Trading Standards Group — and whose partners are compliant with both ads.txt and the Coalition for Better Ads — receive the 1.1 accreditation.
“Congratulations to Index Exchange for becoming the first Gold Standard 1.1 certified company!” said Tim Elkington, Chief Digital Officer of the IAB UK. “This achievement not only underlines Index Exchange’s commitment to building a responsible and sustainable digital advertising ecosystem, it also sets a great example for others to follow.”
About Index Exchange
Index Exchange is a global advertising marketplace where premium digital media companies sell their ad impressions openly and in real-time. Built on the pillars of neutrality, clarity, and the most reliable technology, Index is the ad exchange that media companies trust. With no other business interests to divide its attention, Index’s sole focus remains connecting media companies with premium demand at massive scale. Visit Index Exchange at www.indexexchange.com or @indexexchange.
About IAB UK
The Internet Advertising Bureau (IAB) UK is the trade association for digital advertising, representing over 1,200 of the UK’s leading brands, media owners, technology providers and agencies. Digital advertising is continuously growing and evolving.
This week has seen complaints submitted to four new European Data Protection Authorities (DPA), in Belgium, Luxembourg, the Netherlands and Spain, by a number of consumer privacy activists. This follows complaints originated by Johnny Ryan, an executive from an internet start-up, and it has been suggested by a lawyer working with the complainants that this is part of a co-ordinated approach to generate a “cascade of complaints” to a wide range of DPAs.
As the nature of the complaints are very similar, it suggests there is still some confusion regarding the mechanics of the online advertising industry, the role a not-for-profit trade association such as IAB Europe plays and the purpose of an industry framework like the IAB Europe Transparency & Consent Framework (TCF).
Whilst this is not the forum to go into detail on the nature of Real-Time Bidding (RTB), we did want to provide some further clarity on the IAB Europe Transparency & Consent Framework.
The TCF was developed with the sole purpose of ensuring that when personal data is processed for the purpose of digital advertising that this takes place under an appropriate GDPR legal basis, with the various conditions of that legal basis being met.
The current version of the TCF enables website publishers to obtain consent from a user for the processing of personal data in relation to advertising and content personalisation and to store or access information in connection with processing data for one of those purposes. During this process, the B2B advertising technology companies the publisher works with to generate advertising revenue for their site are also disclosed to the user.
The TCF uses a standardized protocol - a series of rules, guidelines and language - to capture and communicate in a consistent way the choices made by a website user. The protocol makes it clear to all parties operating within a digital advertising value chain which vendors have received user consent for data processing, and for what purposes. If any vendor or Consent Management Platform (CMP) implementing the TCF shares the personal data of a user with another vendor that does not have a GDPR legal basis, that vendor or CMP is acting in violation of the TCF Policies and Terms & Conditions and will be suspended from the Framework.
We launched the Transparency & Consent Framework (TCF) in April 2018 and have recently issued an update, TCF v2.0, for public consultation. Once implemented, as part of a more complete accommodation of the “legitimate interests” legal basis, Version 2 will integrate the users’ “right to object” functionality directly into the string of data being communicated between business partners. This will increase visibility and control for users and publishers and give confidence to users that their data may not be used for personalised ads, if that is their wish.
Over the past year we have had the chance to present V1 of the TCF to a number of European DPAs. Indeed, some of the changes in V2 reflect our attempts to take account of DPA feedback on V1. As we socialize V2 and the important changes it brings, we will continue to work with DPAs and to seek their guidance on how the Framework can promote compliance with both the GDPR and the ePrivacy Directive.
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for version 2.0 of the Transparency & Consent Framework (TCF) are being made available for public comment. The opportunity to comment will last for 30 days, up to 25th May 2019.
During this consultation period, IAB Europe hosted a webinar for Publishers, to provide a full overview on the TCF v2.0. This 1.5-hour information session includes a 45-minute presentation from key contributors to TCF v2.0 and a 45-minute Q&A session to answer questions from participants.
Download the Presentation slides HERE. And watch the Video recording HERE.
Note: Due to the technical issues encountered in the first webinar, the webinar here above is a second recording. As a result the names or titles of the speakers may have changed between the first and the second recording.
Europe’s must-attend event for the digital advertising industry will host 40+ expert speakers.
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has announced the full agenda for its annual event ‘Interact’. Taking place on 4-5 June in Warsaw, Poland, speakers include leaders from P&G, Mondelēz International, Verizon Media, Rubicon Project, Teads, BBC, GroupM, MediaCom, Douglas, IBM and BBDO. Over 600 European advertisers, industry experts, agencies & media owners are expected to attend.
Day 1 of the conference will kick off with IAB Europe’s Chief Economist, Daniel Knapp unveiling the results of the much-anticipated AdEx Benchmark 2018 study, the definitive guide to the state of the digital advertising market. Digital has emerged from being the ‘new kid on the block’, to be the driver for overall growth as other media progress their own digital journeys. IAB Europe’s AdEx Benchmark study has documented this growth and key trends since 2006. It uses national IAB ad spend data to detail facts and figures across Europe including growth, digital advertising formats (display, search and classified), trends across the rich and diverse markets and a breakdown of social and video spend.
Other key highlights of Day 1 include Dominic Grainger, CEO at GroupM EMEA sharing key trends that GroupM has seen across Europe; Taide Guajardo Brand Director from Procter & Gamble discussing reinventing brand building and disrupting the way business can be done; and Anita Caras, Insights Director from Verizon Media, talking about capturing consumer attention in the moment.
Day 1 will conclude with a panel discussion on IAB Europe’s Transparency & Consent Framework (TCF). The panel including Chief privacy and policy officers from the TCF Steering Committee, will discuss how the TCF has enabled the digital advertising ecosystem to comply with certain obligations under the GDPR and ePrivacy Directive. One year under the GDPR, panellists will also discuss how version 2.0 of the TCF was developed after extensive market feedback from industry stakeholders, notably publishers, and Data Protection Authorities.
Day 2 of the event will be split into four different tracks: Growth drivers, Content & Creativity, Digital Transformation and Consumer & Privacy. Each track will have a selection of key note speeches and panel discussions related to that theme. Track highlights include:
To be a part of the riveting discussions to be had in the two days of Interact 2019, grab your pass now!
IAB Europe’s prestigious MIXX Awards Europe and IAB Europe Research Awards will also be held at Interact. The annual award competitions showcase the very best of digital advertising from across Europe and the winners will be announced on the evening of 4 June.
The 2019 MIXX Awards shortlisted companies include: Carat, Initiative, Havas Media Denmark, Mindshare Turkey, Ringier Axel Springer, Wavemaker Hungary with campaigns for brands including Aldi, Coca Cola, Kia, Nestle, PepsiCo, Radisson Hotel Group, Samsung, Unilever and Vodafone.
The 2019 Research Awards shortlisted companies include: BBC, Gemius, Havas Media, Kantar, MediaMetrie, Teads and United Internet Media.
On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD).
The VPD brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual events in the programmatic world, with global leaders and experts dialling in to discuss and debate the hottest topics! All participating speakers sit on IAB Europe’s Programmatic Trading Committee, to help educate, shape and inform the industry on the latest programmatic news and developments.
Hosted at Verizon Media’s studios by Simon Halstead, Chair of the Programmatic Trading Committee, the H1 2019 VPD had a packed agenda covering the following topics: the Development of Programmatic Audio Advertising in Europe; using Programmatic to power Creative Advertising and IAB Europe’s Transparency and Consent Framework 2.0. Over 380 people ‘virtually’ attended, and we had active participation through panel polls to ascertain the audience’s viewpoints throughout the sessions.
If you missed the legendary VPD, or would like to listen again, you can watch the full recording here.
Register for IAB Europe's H2 VPD here which will be held on 19th November. Stay tuned for further details!
Get involved
If you are interested in joining IAB Europe’s Programmatic Committee or speaking at the next VPD, please email Marie-Clare, IAB Europe’s Business Programmes Manager.
Lucia Mastromauro - VP Global Agency Development, Adform
Lucia Mastromauro joined Adform as Vice President of Global Agencies.
She arrived from her position as MD Advertising at video game developer King, prior to which she had extensive experience as Head of Sales, Account Management and Network Agencies at Google's DoubleClick, and was the Interactive Marketing Manager at eBay.
Thomas Adhumeau - Senior Associate General Counsel, Commercial & Privacy, AppNexus a Xandr Company
Thomas moved to London from Paris three years ago to become AppNexus’ first Europe based lawyer and has been supporting the company’s GDPR implementation efforts since then, as well as working with IAB Europe on the Transparency and Consent Framework.
David Goddard - Vice President, Global Programmatic Strategy, BBC Global News
David is the Vice President, Global Programmatic Strategy at BBC Global News and is responsible for the strategy and development of global programmatic advertising across the portfolio of BBC properties represented by Global News Limited
Prior to the BBC David was responsible for Programmatic Trading at Gumtree, Ebay inc, at the infancy of programmatic trading in the UK, setting up the Programmatic Direct offering in 2011.
David is also a Member for IAB Europe's Programmatic Trading Committee. IAB Europe's Programmatic Trading Committee aim to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising. The Committee will deliver a comprehensive pan-European programme of educational activities.
Lindsay Rowntree - Head of Content, ExchangeWire
Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Lindsay is also head of content for ExchangeWire’s sister publications; DTC Daily and TheGamingEconomy.
Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
Julie Selman - Senior Director and Head of Demand Strategy, FreeWheel, a Comcast company
With more than 15 years experience in digital media and technology sales, Julie is well positioned to provide detailed insight to continue FreeWheel Markets’ efforts in empowering all segments of the new TV ecosystem. Her extensive career and ability to speak multiple European languages have enhanced Julie’s expertise to coordinate strategic alignment within the company, identify strategies to drive growth and deliver strong results for clients.
Prior to FreeWheel’s acquisition of the company in 2017, Julie served as Vice President EMEA Demand Sales, at StickyADS.tv. She has also worked as Head of Sales Italy for Vibrant Media and Country Manager UK for Qualifio and spearheaded demand sales at Taboola when it first opened offices in the UK. She has a BSc from the University of Amsterdam, an MSc from the London School of Economics, and an MBA from SDA Bocconi in Milan.
Townsend Feehan - CEO, IAB Europe
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.
Clementina Piaza - Programmatic Director EMEA, Integral Ad Science
Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus is to support and develop IAS programmatic offering for the region. Clementina comes to IAS having previously worked on the DSP side, the latest being Amazon Advertising Platform, working both across the UK and EMEA.
Liam Brennan - Global Director of Innovation, MediaCom
In his role at MediaCom, he is helping develop business & digital transformation agendas with some of MediaCom’s largest clients through the use data, technology and start-ups.
More recently, Liam has been developing and co-leading the global growth of the MediaCom BLINK offering – a new strategic initiative designed to help clients harness the marketing innovation opportunity technology offers. Over the past two years, the BLINK team has showcased over 200 tech companies and start-ups to MediaCom clients and worked on over 50 live projects.
Liam has previously led the digital strategy for brands such as The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.
Danielle Darko - Global Programmatic Associate Director, MediaCom
Danielle Darko is the Global Programmatic Associate Director for Shell at MediaCom. Prior to this, she was the Programmatic lead for GSK. In previous roles, Danielle has worked across PPC, social and programmatic – building strategies and executions to streamline globally in order to meet client expectations and beyond. She is proficient in a wide range of digital sectors and products. She is committed to improving transparency concerns in the industry and making programmatic easily accessible to marketers to better understand the value in the channel and the overarching digital landscape.
Stefan Hanloser - Vice-President, Data Protection Law, ProSiebenSat.1 Media SE.
Dr Stefan Hanloser is Vice-President, Data Protection Law at ProSiebenSat.1 Media SE. Operating out of the company’s headquarter in Munich, Stefan oversees ProSiebenSat.1’s group-wide privacy legal program. Prior to joining ProSiebenSat.1, Stefan worked as Global Corporate Privacy Officer at Allianz Asset Management AG, the financial services holding of Allianz Group. Stefan has a background as an information technology lawyer with two international law firms in Munich, New York, and Washington, D.C.
Lisa Kalyuzhny - Senior Director, Advertising Solutions, PubMatic
Lisa is a business development and digital sales professional with international experience in ad tech and media. At PubMatic, she is responsible for driving the company’s key relationships with buy-side businesses, particularly agencies, trading desks, Demand Side Platforms and direct brands. Originally working for PubMatic in New York, she relocated to London two years ago to develop demand partnerships in the UK.
Prior to PubMatic she worked at IPG Mediabrands, managing digital media partnerships as well as agency relationships with the buying and planning teams nationally. She also spent over five years at Triton Media managing media clients domestically and internationally.
Lisa is also an active member of IAB Europe's Programmatic Trading Committee.
Valérie Latronche - Managing Director of France and Belgium, Rubicon Project
Liv Eckhoff - Head of Ad Products, Schibsted Norway
Liv is head of Ad Products at Schibsted Norway. Her team is responsible for the company’s digital advertising portfolio and prices. This includes display, video and native advertising, as well as data targeting products, in both direct and programmatic sales channels.
She has been with Schibsted for four years. She came in as a Business Developer in the advertising department in Aftenposten, one of the largest publishers in Schibsted Norway’s portfolio, before she moved on to Schibsted Marketing Services, the central unit that develops and operates the digital ad portfolio. Among her responsibilities before she became head of the team, was native advertising and data targeting products.
Prior to joining Schibsted, Liv worked as a Management Consultant in EY for five years.
Edward Wale - Managing Director, UK and Spain, SpotX
Edward Wale is Managing Director, UK and Spain at SpotX, the leading video advertising platform unifying TV and digital video globally. In his current role, Wale manages a number of multinational teams responsible for working with SpotX’s demand partners and supply-side customers in the UK, Spain and emerging markets including Central and Eastern Europe. He joined SpotX in 2016 as Director of Platform Services and was promoted to Managing Director in September 2018.
Wale has eight years of digital advertising experience from companies including Videology and BrightRoll – which was acquired by Yahoo! in October 2014. He joined Videology in 2014 where he managed and developed publishers’ advertising strategy and prior to that, he worked with agencies, trading desks and independent platform clients at BrightRoll.
Andrew Buckman - COO, Global, Sublime
Andrew joined the leading solution for high-impact non-intrusive digital advertising, Sublime in May 2017 with 20 years’ experience in international internet environments and expertise in ad tech, search, start-up creations, and turnaround management in e-commerce and digital advertising.
He joined Sublime as the EMEA Managing Director and became Global Chief Operations Officer in April 2019, adding APAC and the Americas to his remit. In his role as COO
at Sublime, Andrew is instrumental in meeting growing global demand, forming strategic partnerships and promoting the adoption of new high-impact and nonintrusive ad solutions and technologies. One of his main missions is to drive future developments in key European markets such as Spain, Italy, Germany as well as in APAC and the Americas.
Amy China Wire - Head of Teads Studio UK, Teads
I joined Teads as part of the 2016 acquisition of Brainient.
I currently head up the UK Teads Studio operation and lead a talented team of creative strategists & designers.
As a studio, we are tasked with providing our clients with a range of creative solutions to ensure the best possible performance across a Teads media buy.
Hilary Umeh - Director of Business Development, The Trade Desk
Hilary is currently Director of Business Development at The Trade Desk, where he works collectively with client services and trading teams to cultivate accounts, build relationships with senior leadership teams client-side, and identify strategic upselling opportunities. Hilary also oversees the laydown of client roadmaps based on individual client needs, working closely with product, marketing and revenue teams to constantly optimise efforts in line with company goals.
Simon Halstead - Sr Director, Exchanges and Supply EMEA, Oath Ad Platforms, EMEA, Verizon Media. Chair of the Programmatic Trading Committee, IAB Europe
Simon is Chair of IAB Europe's Programmatic Trading Committee, and has been involved in the programmatic industry since 2011. In his role as Head of
Open Demand for Verizon Media, Simon leads sales efforts to Advertisers, Agencies and Independent buyers and technology partners working with Oath Programmatic Exchanges, working with teams in regional and in major EMEA markets.
Prior to Verizon Media, Simon worked at Microsoft and a number of Media buying agencies and Sales Houses.
Artur Semionov - Head of Client Solutions, EMEA, Xaxis
Artur joined Xaxis UK in 2015 to lead a team responsible for brand activations. His team ran one of the first few programmatic audio campaigns for Xaxis which set a foundation for further product development. After moving to Xaxis EMEA, Client Solution department in 2017, he took a responsibility for driving and testing new innovative solutions with local markets. For the last couple of years Artur has been heavily involved in programmatic audio roll-out in EMEA region.
Uroš Žižek is owner and director of research at E-laborat d.o.o.. He is a full-time lecturer at the NETFORK Digital Business Academy, Nasvet seminars and other seminars dealing with digital marketing. His expertise are from different areas such as research methods for measuring effectiveness of the digital performance, Digital User Experience, Google Analytics and developing digital strategies. In last ten years, he consulted to companies such as Terme Olimia, Slovenian tourist board, NLB, Bitstamp, Mercator, Triglav Insurance Company etc.
He is also the author of a series of published articles and co-author of the book Outernet – Turnaround in digital business and a certified DIMAQ Master Trainer, since May 2017.
Contact information:
e-mail: uros.zizek@e-laborat.si
website: www.e-laborat.si, www.netfork-akademija.si
Previously being a digital advertising manager with hands-on approach and head of Facebook & Google department in Slovenian performance agency and later evolving into head of performance division for CEE, at a renowned international digital media agency, where he focused on regional digital advertising strategies for global brands, lead Luka to the current position – digital strategist managing online presence in a global startup Viberate, which is set to reinvent the live music industry.
His familiarity with clients, media and agency perspective on digital marketing make his lectures full of insights and actionable advice for any audience.
Luka is a certified DIMAQ Master Trainer since the very beginning of DIMAQ programme in Slovenia, in May 2017. He is an expert in digital marketing with practical knowledge and more than 10 years of working experience.
