Blog Archive
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …
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TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …
TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »
Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0
The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …
Member Guest Blog: Admitad owner invests $3M in LetyShops
Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …
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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes
WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …
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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors
Are you a vendor and want to know how to implement the TCF? Check Out …
Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors Read More »
New Member Research – SpotX’s Connected TV Viewership Report
Connected television (CTV) has been considered the new kid on the block since its emergence …
New Member Research – SpotX’s Connected TV Viewership Report Read More »
IAB Europe’s Channels & Formats Taskforce Starts Work On New Buyers Guide to Digital Audio
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …
New Member Research – Facebook’s ‘Global State of Small Business Report’
Small businesses are the heart of our communities – and they are the unsung heroes …
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CMP Insight: TCF v2.0 Switchover Q&A with Quantcast
The communication between publishers and vendors via the Transparency & Consent Framework (TCF) is facilitated …
CMP Insight: TCF v2.0 Switchover Q&A with Quantcast Read More »
TCF v2.0 Workshop 2: How the UI should look like
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …
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TCF v2.0 Workshop 1: Policy Check 101 / Recording
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …
TCF v2.0 Workshop 1: Policy Check 101 / Recording Read More »
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework
TCF 2.0 includes increased functionality for consumers & publishers Update is part of an iterative …
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework Read More »