This white paper was originally published here.
The paper looks at how broadcasters and pay TV operators have embraced automated technology to enhance their offerings.
It explores three strategic approaches premium video broadcasters and pay TV operators are taking to gradually transform their businesses through programmatic:
Although the shift to programmatic trading is reliant on technology, it is the change in sales and operational strategies that have driven positive outcomes. Each method will explore key challenges, results drivers, and any related myths. As the proportion of media allocated to direct sold and programmatic continues to grow in the ecosystem, the lessons of these applications will be essential to boost planning effectiveness and harness the efficiencies of automation.
This is the first in a series of outputs the FW Council for premium video, Europe (FWCE) will be working on, looking into the important and complex topic of programmatic TV.
You can browse or download the full paper HERE.
Please contact the FWCE with any questions or interest.
FWCouncil@freewheel.tv
@FWCouncil
Interact, the conference which gathers all leading European digital stakeholders this time is going to Warsaw - amazing and vibrant city attracting multinational corporates, small businesses and tourists, city which is the heart of one of Europe’s largest and fastest-growing economies.
The 13th edition of Interact will debate the theme: Growing change. Changing growth.
We believe that the digital era has always had two constants: Change, for example through technology innovation and business development, and Growth, via a parallel of increasing audiences and ever higher advertising spend.
Both of these pillars are entering a transformation phase: Change is accelerating, with the political landscape and regulatory environment becoming just as important as technological breakthroughs and evolving consumer behavior. Growth is shifting from a quantitative to a qualitative agenda and new business models are gradually emerging in a restructuring value chain.
Those angles of digital reality we would like to focus on during this year's gathering.
For the first time in the history of Interact, we’ve decided to call a Programme Advisory Board and open submissions for the presentations, panels, workshops, or interactive presentations.
The Programme Advisory Board is made up from senior industry representatives from agencies, clients, National IABs, and suppliers. They have kindly given their time to help us to shape the theme and topics for Interact 2019 to ensure the programme covers the critical issues for our industry both now and in the future.
We would like to encourage all experts, practitioners, visionaries, and people who are part and want to positively influence the digital industry, to submit speech ideas before 18:00 CET on 18 February, 2019.
Please note that:
It is also time to start preparing for the MIXX Awards Europe and IAB Europe Research Awards competitions which will open next week.
IAB Europe opens RFP process for undertaking its annual digital advertising spend study (AdEx Benchmark) and its annual Programmatic Market Sizing study.
Europe’s Greatest Digital Minds Invited to Speak at IAB Europe’s Flagship Conference: Interact 2019
On 4-5 June in Warsaw, Poland, one of Europe’s most important digital marketing conferences will take place. The leitmotif of the 13th Interact edition will be: Growing change. Changing growth. Interested speakers are now invited to submit their presentation proposals.
Interact is an annual event hosted by IAB Europe, the leading European-level industry association for the digital advertising ecosystem. The event attracts industry experts and influential representatives from Europe’s leading advertising agencies, media owners, and brands. This year, in cooperation with IAB Poland, the event will be held in Warsaw for the first time.
The two-day conference will discuss and debate what change and growth mean to modern businesses in the digital era, as both elements enter the transformation phase: technological development is accelerating, recipient groups are growing, and their behaviours are evolving.
“Every year, Interact gathers the greatest digital minds to analyse emerging trends; discover technological breakthroughs and introduce best business practices. This year, as we have experienced some of the greatest political and regulatory change in our ‘digital’ lifetime, it’s the perfect opportunity to see how this will shape and grow our industry. We’re delighted to co-host the event with IAB Poland in Warsaw, welcoming visitors to one of digital’s fastest growing and innovative digital hubs”. Townsend Feehan, CEO, IAB Europe.
The Programme Advisory Board made up of representatives from national IABs and industry experts from across Europe will be reviewing all speaker proposals to decide the content for the Interact 2019 program. They will oversee the call for papers to ensure the programme covers all the critical issues for the industry both now, and in the future.
Speakers or panellists that want to take part in the discussion are invited to submit their proposals for speeches or panel debates by 14 February 2019. Applications are free and can be submitted here.
“As every year in June, Warsaw becomes a centre for the exchange of ideas and views of the world of digital marketing. I am very pleased that this time it will be representatives of the industry from all over Europe. In addition, the leitmotiv of the event - growth - is a particularly topical topic not only in global terms, but also in the context of our home interactive market, which exceeded the threshold of EUR 1 billion for spending on online advertising (according to IAB PwC AdEx report)”. Włodzimierz Schmidt, President IAB Polska board.
The MIXX Awards Europe and IAB Europe Research Awards will also take place at the conference. The MIXX Awards recognise and celebrate the best digital advertising campaigns in Europe whilst The IAB Europe Research Awards identify and showcase the very best in digital research projects across Europe. Both competitions are now open and full details including how to enter can be found here.
Tickets for Interact 2019 will be available from the 15th February 2019. Visit www.interactongress.eu for full conference details.
Notes to editors
About IAB Europe:
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
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