Interactive Advertising Bureau

On 10 October 2017, eight associations, among them IAB Europe, representing stakeholders of the European publishing, media, and advertising industries have sent an open letter to Members of the European Parliament today. 

In the letter, the associations warn that certain controversial amendments supported by Members of the European Parliament pose a threat to the advertising business model that enables Europeans free and/or low cost access to their favorite content and services. They are asking MEPs to support amendments to the draft report on the proposed ePrivacy Regulation that would ensure that the law explicitly recognises the right of online services, including press publishers, to restrict full access to their offerings to those users who have not consented to data processing necessary to monetise a service through data-driven advertising, without forcing publishers to adopt an alternative payments-based business model without data-driven advertising.

The letter has been signed by:

Negotiations between the rapporteur and shadow rapporteurs are ongoing, and a vote in the European Parliament’s Committee on Civil Liberties, Justice and Home Affairs (LIBE) is expected to be scheduled for Thursday, October 19.

Read and download the full letter below.

On Friday September 29th, the Industry Coalition for Data Protection of which IAB Europe is a member wrote an open letter to Members of the European Parliament. 

The member organisations of the Industry Coalition for Data Protection, representing a wide range of sectors impacted by the ePrivacy Regulation, are deeply concerned about the current process and direction of the discussion on the ePrivacy Regulation proposal in the European Parliament.

The associations have reiterated their aim to ensure that users’ communications remain confidential and their data protected with an aim to find workable solutions to achieve this while keeping the legal flexibility to allow for future consumers to enjoy the next wave of exciting and innovative digital products and media to emerge in Europe.

Read the full open letter below.

Thursday, 12th October 4pm CEST / 3pm BST

 

Join this webinar to gain insight into the results of one of the studies commissioned by IAB Europe to explore data-driven advertising's contribution to the European Union, entitled “Europe Online: An Experience Driven by Advertising”. 

 

Register HERE.
 
The research company GfK conducted online surveys with over 11,000 internet users across 11 EU countries, including a balance of Eastern and Western markets with a range of income levels and stages of economic maturity. They explored the types of content consumers access online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.
 
The study was unveiled in the context of the proposed ePrivacy Regulation, which in its current form would restrict data-driven advertising and have serious and unintended consequences for the EU economy, and for Europe’s independent media. Above all, the proposal is likely to have impact for the accessibility of the internet itself, critically affecting European interest users for whom internet has become an integral part of their lives, with 97% using internet daily and 92% claiming they would significantly reduce their internet use if asked to pay for content.
 
Gonzalo Zavala, Associate Director at GfK (pictured below), will present the report’s findings. The presentation will be followed by a Q&A session.

Gonzalo Zavala, Associate Director, GfK

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