International IAB/ABC Spiders & Robots list: How to stop non-human activity that inflate ad impression and site traffic?
What is the International IAB/ABC Spiders & Robots list? The IAB (Internet Advertising Bureau) US and …
Month: September 2017
Video: The Privacy Debate – Preparing for GDPR: Embracing the inevitable regulations / dmexco 2017
On 13 September at #dmexco, IAB Europe CEO, Townsend Feehan hosted The Privacy Debate – Preparing for …
IAB Europe Webinar Recording: Research Awards Winners – Advertising Effectiveness and Cross-device Measurement
This is the first of two webinars showcasing the winners of the IAB Europe 2017 Research Awards …
IAB Europe Webinar Recording: Research Awards Winners – Advertising Effectiveness and Cross-device Measurement
This is the first of two webinars showcasing the winners of the IAB Europe 2017 Research Awards …
Member report: FreeWheel – Defining a View – The Impact of Evolving Video Dynamics
Viewability is a crucial yet controversial digital advertising metric. It not only dominates the industry …
Member report: FreeWheel – Defining a View – The Impact of Evolving Video Dynamics Read More »
Annual European CEO Policy Fly-in on 25th – 26th September 2017
On the 25th and 26th September, IAB Europe will host its annual European CEO Policy …
Annual European CEO Policy Fly-in on 25th – 26th September 2017 Read More »
IAB Europe’s GDPR Compliance Primer
The GDPR Compliance Primer has been prepared by the members of the IAB Europe GDPR …
Press Release: comScore Opens Global Access to Free Viewability Measurement
Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and …
Press Release: comScore Opens Global Access to Free Viewability Measurement Read More »
IAB Europe Report: European Programmatic Market Sizing 2016
The total programmatic display advertising market in Europe experienced another year of double-digit growth jumping …
IAB Europe Report: European Programmatic Market Sizing 2016 Read More »
IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, …