Moderated panel discussion: Is complexity the enemy of quality in advertising? 

In a world of complexity and incompatible standards, how can we get the clear view that we need to drive better advertising? We report on IAB Europe’s Quality Initiative, and explore the implications of new research for the industry’s measurement priorities.

• Philipp von Hilgers, Managing Director, Meetrics
• Alex Tait, Independent Consultant
• Karim Attia, Chair, IAB Europe Brand Advertising Committee
• Björn Kaspring, BVDW/IAB Germany Marketing Quality Group
• James Harris, Global Chief Digital Officer, Carat
• Suzanne McElligott, CEO, IAB Ireland (Moderator)

HERE

Moderated Panel discussion: Understanding why EU privacy policy is now business-critical

European regulators have data-driven advertising squarely in their sights. Privacy activists are winning more and more adherents to the idea that, with online tracking, our industry is on the wrong side of history. How did we get here? What is the way forward, especially as the gulf between Europe’s policy framework and that of the US seems to be widening?

• Frederik Borgesius, Researcher, Institute for Information Law (IViR), University of Amsterdam

Slides Here.

The iCEE.fest – Interactive Central and Eastern Europe Festival – held each year in Bucharest, Romania, under the aegis of IAB Europe, is just around the corner. The full list of CONFIRMED SPEAKERS is here.

Check the iCEE.fest 2017 AGENDA

Facebook, Google, The New York Times, AOL, BBC, Groupe Figaro, Unidad Editorial, Endemol Shine Group, Lego, News Deeply, TripAdvisor, Discovery, Xaxis, BBH, Lola Mullen Lowe, Mindshare, Taboola, Shazam, Viber, Social Chain, Studio 71 are just some of the companies that will take the stage on June 15 & 16 at the 6th edition of the festival. 

The organizers announced new exciting content streams for this year: Smart Homes and Fin Tech. The content streams are described in the following links:

• DISRUPTION
• eHEALTH
• VR & AR (Virtual & Augmented Reality)
• DIGITAL CONTENT
• eCOMMERCE 
• AD & CONTENT TECH (Advertising and Content Distribution Tech)
• MARCOM (Marketing & Communication)
• SMART HOMES
• FINTECH (Financial Technologies)
• CREATIVITY 
• STARTUPS

Starting 2017, the Interactive Central & Eastern Europe concept – more about this, here - amplifies its footprint this year with two new products: iCEE.news the news website dedicated to the digital industry as well as iCEE.academy, the e-learning platform (that will extend in the second half of the year with offline courses, too).

iCEE.fest will be held on June 15-16 and is organized by ThinkDigital Romania, in partnership with Orange and the international support of IAB Europe. The festival is sponsored by Carrefour, BCR, Volkswagen, XAXIS and Ernst & Young.

How to activate my 25% special discount as an IAB Europe member?

1. Click here: https://www.iceefest.com/book-now/
2. Select the desired number ofticketsfrom any category and press the RESERVE TICKETS button.
3. Insert the following code: IABEuropein the ‘’discount code’’ field and press theAPPLY DISCOUNT button. The price will be reduced according to the discount code.
4. Fill the required data and you will receive a confirmation on your email.
5. The process of registration is mandatoryfor having access at the event.

Every user will receive the ticket on their email address that you will provide 2 prior to the event. Each ticket you buy means a lot: a part of the value will be redirected for this spectacular project, helping sick kids to discover technology.