Following on from the publication of the IAB Europe white paper on Native Advertising and Content Marketing, IAB Europe has hosted a series of webinars that dive deeper into the topic.
Key Operational Considerations for Native Advertising and Content Marketing
Tuesday 28th February 15.00 CET / 14.00 GMT
This webinar provides practical guidance from industry experts for implementing online native advertising including distribution and optimisation, targeting and creative strategy and the workflow.
The speakers were:
Watch the recording here!
Building more meaningful consumer relationships with Online Native Advertising
Tuesday 7th February 15.00 CET / 14.00 GMT
This webinar provides insight into how native advertising enables both publishers and advertisers to build more meaningful consumer relationships. It will also outline the key stakeholders involved in native advertising and content marketing and their key roles and responsibilities.
The speakers were:
Watch the recording here!
The Native Advertising and Content Marketing landscape across Europe
Tuesday 14th February 15.00 CET / 14.00 GMT
This webinar showcases the development and implementation of online native advertising and content marketing across Europe. The markets confirmed to participate and provide insight so far are: Finland, Ireland, Spain, Turkey and the UK.
The speakers were:
Watch the recording here!
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital IAB NL had interviews with 22 top marketers about the state of digital marketing in their organizations and spoke about their expectations for the coming 3 years. The interviews were set up around three main themes; the use and organization of digital marketing, the role of data and technology, and the way to measure the results of digital marketing efforts. From the aggregated results IAB NL collected the main conclusions and put together this report.
Download the original here.
Get the report below.
The data in Meetrics‘ Viewability Benchmarks for the International European market is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second (50/1). Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.
Get the report below.
D:PULSE is the new, and significant, digital marketing event in Switzerland. It’s the pacesetter and the meeting point of the entire industry and the most important decision-makers, innovators, and brands. Because it’s a combination of an international conference and a national business lounge, it’s a source of inspiration, networking, and knowledge sharing, as well as an opportunity for individuals to share experiences and conduct direct business deals.
Join us on February 22 at Volkshaus, Stauffacherstrasse 60 Zürich, Switzerland!
d3con is the world's biggest event on the topic of Programmatic Advertising. More than 1,500 top-level participants, from leading advertisers, agencies, publishers and service providers, meet every year in Hamburg to discuss, to network and to learn. This year the conference will take place on March 14th in Hamburg and will focus on THE FUTURE OF DIGITAL ADVERTISING!
We are happy to announce that Alison Fennah, Executive Business Advisor at IAB Europe will moderate the “International Experts Challenge“ panel at 13.30 on March 14 which deals with the topic about the newest trends in programmatic advertising and what the German market can learn from the colleagues in UK and the US. The full event programme is accessible here.
The following participants are destined for the discussion, which should be lead in English:
John Wittesaele, Xaxis
Pierre Chappaz, Teads
Aylin Demiral, Sociomantic Labs
Mark Forster, Adèle
Tom Kershaw, Rubicon Project
Katie Erbs, Google
Watch the trailer.
The European Advertising Consumer Research Index 2016 report delivers a broad view of attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising across 15 European countries surveyed. Results show that awareness of the OBA Icon is growing in nearly every country where year-on-year data is available. In fact, in Great Britain – the largest digital advertising market in Europe – 34% of those surveyed (up from 13% in 2012) now recognise the Icon. Furthermore, those who have seen the Icon are choosing to find out more – in 14 out of 15 countries surveyed, at least 1 in 4 respondents who have seen the Icon report they have clicked on it. The Programme continues to deliver positive results in terms of attitudes as well. When presented with information provided by clicking on the Icon and having the opportunity to manage their privacy preferences, more than 2 in 5 respondents (44%) across the 15 countries surveyed report being more favourable about the concept of OBA. The study was conducted by Ipsos MORI, on behalf of TRUSTe and the EDAA from 04 – 20 November 2016 with more than 15,000 participants.
You can download the official press release below.
The aim of this survey is to learn about the video ad formats landscape across Europe including the current usage, trends and technological specifications.
Your input is important to ensure that the results of this study reflect the opinion of all relevant stakeholders across Europe. The survey will only take 10 minutes to complete and we encourage you to write in any additional comments you may have. The survey will close on Friday 3rd March. Please pass on the survey link to any relevant colleagues.
Your reply will be treated in the strictest confidence and your name will not be associated with the results unless you give us explicit permission to do so. Please provide your email address at the end if you wish to receive a copy of the results of this survey.
In keeping with previous years, January 2017 may well bring a spike in usage for categories relating to ‘fresh start’ or future plans for consumers.
61% of the German online audience visited travel sites, 44% health sites and 30% career services and development, and demonstrated increased engagement with these categories. The unique seasonal behaviours provide valuable insights for businesses in these sectors and targeting these audiences.
Some key findings:
If you want to know more about comScore solutions, please contact them today.
Read the original report here.
CPDP is a conference about privacy and data protection. It offers a forum where different voices are heard and where positions are compared debated, approached or differentiated. More information about this conference is available on the official website here.
THE REFORM OF THE E-PRIVACY DIRECTIVE
organised by Brussels Privacy Hub
Chair Wojciech Wiewiorowski, EDPS (EU)
Moderator Pat Walshe, Privacy Matters (UK)
Panel Rosa Barcelo, DG Connect (EU), Cornelia Kutterer, Microsoft (BE), Joe McNamee, EDRi (EU), Matthias Matthiesen, IAB Europe (EU), Angela Mills Wade, European Publisher’s Council (EU), Michele Voznick, DG Just (EU)
The review of the ePrivacy Directive, as ignited by the release of the GDPR, is likely to be the next milestone in the EU data protection overhaul currently under way. Further, the public consultation results, as made available by the Commission, completed a process that started as early as 2015. This review is critical in view of the importance of the electronic communications industry in the EU and the declared Commission objective to “enhance security and confidentiality of communications”. The interrelationship between the GDPR provisions and the forthcoming legal instrument will be an issue of the utmost interest. Parts of the e-Privacy Directive only apply to providers of publicly available communication service, such as phone companies and internet access providers. Many feel that that scope is too narrow. But it is contentious what the scope of the e-privacy rules should be. Also hotly debated are the rules on cookies and similar tracking technologies.
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.
It was carried out independent by Deloitte and commissioned by a broad EU advertising industry coalition led by the World Federation of Advertisers and with the participation of IAB Europe.
Key findings of the report:
Read the original report here.
Brussels, 16 January 2017 – At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide research finds that every Euro spent on advertising powers a seven-fold boost to the gross domestic product (GDP), while encouraging innovation, supporting employment and helping to fund vital services.
The Value of Advertising, an independent study by Deloitte, was commissioned by a broad EU advertising industry coalition led by the World Federation of Advertisers and with the participation of IAB Europe.
“Our previous research determined that digital advertising industry in Europe alone accounts for more than a million jobs and contributes over €100bn annually to our economy,” said Townsend Feehan, CEO of IAB Europe[1]. “It is important to put a figure on the contribution of the whole ad industry too, which with nearly 6m jobs across the EU and 4.6% of total GDP as demonstrated by the Value of Advertising report is clearly a major driver of Europe’s economy.”
Advertising supports a universe of informational, educational, entertainment and business services online that are low- or no cost to users at the point of consumption. “Even those who don’t see our ‘consumption society’ as an unqualified boon to the planet cannot deny the benefits that arise for citizens and small businesses from the ad-supported business model in terms of frictionless access to knowledge and skills”, argued Feehan.
For additional information please contact Townsend Feehan, CEO (feehan@iabeurope.eu, +32 (0) 478 27 50 74).
The full press release can be accessed below and the report is available here.
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[1] IAB Europe-IHS Report. Paving the way: how online advertising enables the digital economy of the future. 2015, available at https://iabeurope.eu/files/9614/4844/3542/IAB_IHS_Euro_Ad_Macro_FINALpdf.pdf.
CPDP is a conference about privacy and data protection. It offers a forum where different voices are heard and where positions are compared debated, approached or differentiated. More information about this conference is available on the official website here.
ONLINE ADVERTISING: DATA PROTECTION AND PRIVACY CONCERNS OF USERS, INDUSTRY AND REGULATORS
organised by TYPES project
Chair Townsend Feehand, IAB Europe (BE)
Moderator Nikolaos Laoutaris, Telefónica and Data Transparency Lab (ES)
Panel John W. Byers, Boston University (US), Christopher W. Clifton, Purdue University (US), Will DeVries, Google (US), Pedro Martin Jurado, Spanish Ministry of Industry (ES), Claire Levallois-Barth, Telecom ParisTech (FR)
The lack of awareness of citizens regarding the management of personal information and their increasing concern regarding privacy and data protection pose a serious risk for the sustainable economic growth of online services. In 2015, the Eurobarometer study revealed that 63% of EU citizens do not trust online businesses (search engines, online social networks, e-mail services), more than half of the citizens neither like providing personal information in return for free services, nor appreciate the use of their personal data for targeted advertising. These numbers implicitly demand for more transparency over the use of personal data in online services. The recently adopted General Data Protection Regulation (GDPR) aims at easing the current situation by enhancing users’ control over their personal data. In light of the concerns this situation raises for online advertising sector, the panel will address the following questions:
