Interact 2016 Keynote – Paul Barford (comScore) – Invalid Traffic & Viewability: what is the cost of an unseen ad?
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Month: June 2016
Interact 2016 Keynote – Mascha Driessen (Microsoft) – From searches to searchers: the rise of audience-based search marketing
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Danish authorities confirm ad blocking detection doesn’t require consent
Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking …
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Dutch government confirms ad blocking detection is legal
Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection …
Dutch government confirms ad blocking detection is legal Read More »
comScore report: Video serves a Social Media ace for Roland-Garros content
The summer brings a series of major international sporting events to France, starting with the …
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Integral Ad Science report: Q1 2016 International Media Quality Report
Media quality across Europe is in its best shape yet! The Integral Ad Science (IAS) …
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IAB Europe Report: Attitudes towards Programmatic Advertising – June 2016
Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are …
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Clear evolution of programmatic strategy across markets
Brussels, 21st June 2016 – advertisers are experimenting with hybrid models but still relying on …
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Member blog – AppNexus – Differentiation and Programmable Marketing
Recently I had the privilege to speak at IAB Europe Interact in Lisbon, where I …
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The Improve Digital 2016 Display and Video Advertising Ecosystems
2016 Display Advertising Ecosystem Europe [slideshare id=63171508&doc=marketmapeu2016web-160617110818] 2016 Video Advertising Ecosystem Europe Download the document …
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