Interact 2016 Keynote – Paul Barford (comScore) – Invalid Traffic & Viewability: what is the cost of an unseen ad?
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Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking …
Danish authorities confirm ad blocking detection doesn’t require consent Read More »
Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection …
Dutch government confirms ad blocking detection is legal Read More »
The summer brings a series of major international sporting events to France, starting with the …
comScore report: Video serves a Social Media ace for Roland-Garros content Read More »
Media quality across Europe is in its best shape yet! The Integral Ad Science (IAS) …
Integral Ad Science report: Q1 2016 International Media Quality Report Read More »
Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are …
IAB Europe Report: Attitudes towards Programmatic Advertising – June 2016 Read More »
Brussels, 21st June 2016 – advertisers are experimenting with hybrid models but still relying on …
Clear evolution of programmatic strategy across markets Read More »
Recently I had the privilege to speak at IAB Europe Interact in Lisbon, where I …
Member blog – AppNexus – Differentiation and Programmable Marketing Read More »
2016 Display Advertising Ecosystem Europe [slideshare id=63171508&doc=marketmapeu2016web-160617110818] 2016 Video Advertising Ecosystem Europe Download the document …
The Improve Digital 2016 Display and Video Advertising Ecosystems Read More »