Member blog – nugg.ad – Data meets Creativity: The rise and challenge of audience-driven advertising
Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies …
Month: May 2016
Member News: Adform RTB Trend Report Reveals Triple-Digital Growth In European Programmatic Advertising Market
19 May 2016, London – Adform’s RTB Trend Report Europe 2015 shows slower but sustained …
Adform and IKEA Mobile Programmatic Case Study
To inject more play into our lives, IKEA has launched Lattjo, a new collection for …
Adform and IKEA Mobile Programmatic Case Study
To inject more play into our lives, IKEA has launched Lattjo, a new collection for …
European Commission issues e-commerce package of Digital Single Market initiatives
Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest …
European Commission issues e-commerce package of Digital Single Market initiatives Read More »
IAB Europe response to Platforms Consultation
In December 2015, IAB Europe submitted its response to the European Commission’s public consultation on …
United Internet Media Research: Advertising Solutions winner – Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably United Internet …
Member News: comScore Receives ABC Accreditation for Content Verification
comScore continues its status as a certified solution for the digital ad market LONDON, UK, …
Member News: comScore Receives ABC Accreditation for Content Verification Read More »
United Internet Media Research: Advertising Solutions winner – Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably United Internet …
ICEEfest boosts the interactive industry in CEE region
ICEEfest – Interactive Central and Eastern Europe Festival – is one of the largest Internet …
ICEEfest boosts the interactive industry in CEE region Read More »