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Philips Grooming shaver shows strong potential for video advertising

By bjorn | Nov 20, 2015 | 0 Comments

Using video advertising to show the styling possibilities that can be achieved using the Philips […]

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IAB Poland and MEC make a WebTrack study

By bjorn | Nov 20, 2015 | 0 Comments

In this study, three brands: BoboFrut, Leroy Martin and Olympus, show that online branding campaigns […]

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UNICEF creates a mobile campaign for UK charity to increase brand associations and donation intent.

By bjorn | Nov 20, 2015 | 0 Comments

Get the slides here.

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AGOF – Digital Facts

By bjorn | Nov 20, 2015 | 0 Comments

The “digital facts” AGOF study will enable media planners to calculate reach and user data […]

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United Internet Media – Multi-Screen – A Peak into the Living Room!

By bjorn | Nov 20, 2015 | 0 Comments

An ethnographic study with eye tracking, which investigates the distribution of attention to the various […]

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IAB UK – RealView

By bjorn | Nov 20, 2015 | 0 Comments

IAB UK commissioned this piece of research to investigate how consumers really use their devices […]

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IAB Serbia: Annual Online Audience Research

By bjorn | Nov 20, 2015 | 0 Comments

IAB Serbia and MindTake have set up an annual online audience research in Serbia that […]

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United Internet Media and InteractiveMedia – Catch Me If You Can!

By bjorn | Nov 20, 2015 | 0 Comments

A study of the effects of the parallel use of several screens on attention and […]

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IAB Turkey: Multiplatform Internet Audience Measurement

By bjorn | Nov 20, 2015 | 0 Comments

Results from the most recent IAB Turkey Internet Audience Measurement Study, a monthly structural study […]

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comScore: The Multi-Platform Majority

By bjorn | Nov 20, 2015 | 0 Comments

This research from comScore shows that consumers are increasing consuming digital media away from the […]

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