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CNIL-Facebook: Recent developments create legal uncertainty for use of online cookies

By bjorn | Feb 15, 2016 | 0 Comments

IAB Europe has taken note of the CNIL asking Facebook to review its use of cookie, believing the move and similar moves to create uncertainty for thousands of other websites that make use of similar techniques.

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Improve Digital and UK Publisher: holistic programmatic strategy

By bjorn | Feb 15, 2016 | 0 Comments

Get the slides here.

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Google: Programmatic Guaranteed Improves Efficiency for Condé Nast and MediaCom

By bjorn | Feb 14, 2016 | 0 Comments

Condé Nast wanted to automate manual processes in order to have more time for strategy […]

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Google: Using Private Marketplaces in Ad Exchange, Condé Nast Revenue Leaps 800%

By bjorn | Feb 14, 2016 | 0 Comments

Condé Nast wanted to offer its advertising clients programmatic access to inventory, maintain a premium […]

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Google: Danish Publisher and Media Network Jubii Embraces Programmatic through DoubleClick

By bjorn | Feb 14, 2016 | 0 Comments

Jubii is a publisher and media network that covers over 60% of the Danish internet […]

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Google: Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick

By bjorn | Feb 14, 2016 | 0 Comments

Milliyet is a leading Turkish news provider that sells 260,000 print copies daily and attracts […]

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Improve Digital and Dutch Publisher: programmatic video strategy

By bjorn | Feb 13, 2016 | 0 Comments

Get the slides here.

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Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks

By bjorn | Feb 11, 2016 | 0 Comments

In 2015, programmatic advertising was at the centre of discussions and events across the advertising […]

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Member blog – Google – How we fought bad ads in 2015

By bjorn | Feb 10, 2016 | 0 Comments

 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect […]

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13.9%: The percentage of Adblock users in Romania

By bjorn | Feb 2, 2016 | 0 Comments

IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have […]

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