What is TCF v2.0?
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0.
The TCF Steering Group (SG) was tasked with drafting the new TCF Policy and IAB Tech Lab managed the technical specifications. With participation from 10 National IABs and 55 organisations, and EU-level associations, publishers, media owners, technology providers, and media agencies, the TCF Steering Group enabled an inclusive, fair and consensus-based participation of stakeholders to deliver the vision.
TCF v2.0 continues to support the overall drive of the TCF to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardisation.
Why Work with TCF v2.0?
TCF v2.0 enables consumers to grant or withhold consent and also exercise their ‘right to object’ to data being processed. Consumers also gain more control over whether and how vendors may use certain features of data processing, for example, the use of precise geolocation.
Publishers employing TCF v2.0 gain greater control and flexibility with respect to how they integrate and collaborate with their technology partners. New publisher functionality allows them to restrict the purposes for which personal data is processed by vendors on a publisher’s website on a per-vendor basis.
TCF v2.0 Support Materials & Marketing Collateral
To help stakeholders successfully implement TCF v2.0, we have prepared marketing materials and collaterals to provide a clear overview of the framework, its mechanism, and what it entails for all stakeholders involved. From videos to handy guides, you will find everything you need below to get more familiar with TCF v2.0 and its latest updates. You can access all materials here.
Transparency and Consent String with Global Vendor List format
TCF Implementation Guidelines
TCF v2.0 essential toolkit for CMPs
TCF v2.0 Policy
TCF Terms & Conditions
TCF v2.0 Press release
TCF v2.0 Switchover Q&A
TCF v2.0 Switchover Webinars
TCF v2 FAQ
TCF v2.0 Fact Sheet
TCF Data processing purposes translations
List of registered TCF Vendors
List of registered TCF v2.0 Vendors
List of registered TCF CMPs
TCF v2.0 Fact Sheet – CMPs
TCF v2.0 Fact Sheet – Vendors
TCF v2.0 Recorded webinar - CMPs & Vendors
TCF v2.0 Fact Sheet – Publishers
TCF v2.0 Recorded webinar - Publishers
TCF v2.0 Fact Sheet – Agencies and Advertisers
TCF v2.0 Recorded webinar - Agencies and Advertisers
TCF v2.0 Implementation FAQ's