Interactive Advertising Bureau

Blog

4 Reasons to Join Interact 2025 – A Bigger, Better, and Even More Engaging Experience!

Lauren Wakefield
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10/03/2025
Interact 2025 is set to be our most dynamic and impactful Interact yet! As the flagship conference for the digital […]

Celebrating International Women’s Day – Meet IAB Ukraine’s CEO Anastasiya Baydachenko

Lauren Wakefield
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07/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]

Spotlighting the Women of IAB Europe – Celebrating Impact & Inspiration

Lauren Wakefield
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07/03/2025
In recognition of International Women’s Day 2025 coming up on 8th March, IAB Europe is proud to celebrate the incredible […]

Unlocking the Power of Retail Media: A Deep Dive into Sales Incrementality Measurement

Lauren Wakefield
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06/03/2025
Yara Daher, Retail Media Consultant at IAB Europe discusses key findings ahead of IAB Europe’s Guidelines to Sales Incrementality Measurement. […]

Announcing the New IAB Europe Advertising & Media Committee

Lauren Wakefield
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05/03/2025
We are excited to introduce our new Advertising & Media Committee!  As part of our ongoing efforts to streamline member […]

Early Bird Tickets Out Now – Join Us for Interact 2025!

Lauren Wakefield
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05/03/2025
Join us on 20th-21st May 2025 in Brussels for our annual flagship conference Interact - the event that unites leaders […]

Sustainability Spotlight: Pan-European Case Studies, Great Debate & More

Lauren Wakefield
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28/02/2025
Sustainability remains a key priority for the digital advertising industry, and at IAB Europe, we’re committed to providing the latest […]

Share Your Expertise: Be a Guest on an IAB Europe Podcast!

Lauren Wakefield
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27/02/2025
Are you an IAB Europe member and a digital advertising expert with valuable insights to share? Why not join us […]

Driving Sustainable Digital Advertising: Pan-European Case Studies on Decarbonisation & Innovation

Lauren Wakefield
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26/02/2025
Ranked as the second most critical challenge for the digital advertising industry in our 2025 State of Readiness Report, sustainability […]
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