Interactive Advertising Bureau

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June 9, 2025
Introducing ‘IAB Europe Explores’: Launching with Microsoft Advertising to Uncover the Power of AI in Audience Engagement

At IAB Europe, we are excited to introduce our brand-new, expert-led webinar series: IAB Europe Explores. Designed to spotlight the […]

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June 9, 2025
Retail & Commerce Media Insights: Check Out Our Q&A Blogs with Industry Experts

Retail Media continues to grow at pace, and has become an essential part of the advertising ecosystem. In 2024 alone, […]

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May 29, 2025
Beyond the Billion: What Europe’s €118.9bn Digital Ad Market Tells Us About the Future

The European digital advertising market has reached a significant milestone. According to the 2024 AdEx Benchmark Report, released by IAB […]

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May 14, 2025
[Guest Member Blog Post] Cross-Generational Shift to Streaming TV Revealed by FreeWheel's CTV Barometer

In this week's member guest blog post, we hear from Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations at […]

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May 9, 2025
IAB Europe Explores AI with Microsoft Advertising

5th June | 11:00 CET - Register here Join us for the launch of ‘IAB Europe Explores’, a new expert-led live webinar […]

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May 2, 2025
[Guest Member Blog Post] Retail Media to Gaming: 5 Things to Know from IAB UK's Digital Adspend

In this week's Guest Member Blog Post, we hear from Tristan Veale, Insight Manager, IAB UK, as he shares the […]

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April 30, 2025
Help Shape the Future of Retail Media in Europe: Share Your Insights Today

As Retail Media cements its role at the heart of digital advertising strategies, understanding how it's being adopted and where […]

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April 24, 2025
Shaping the Future of Retail Media: Welcoming New Members to IAB Europe’s Retail & Commerce Committee

Retail Media has evolved from a trend to a cornerstone of digital advertising strategies in Europe. In 2023, Retail Media […]

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April 23, 2025
A Day in the Life at Interact: Insightful Keynotes, Cutting-Edge Workshops & Unmissable Networking

When we say Interact is the event to understand the future of digital advertising in Europe, we mean it. This […]

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April 10, 2025
[Guest Member Blog] The Open Internet Is at a Tipping Point — and Advertising Is Holding the Line

In this week's guest member blog post, we hear from Emma Newman, Chief Revenue Officer at PubMatic as she explores […]

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March 12, 2025
Retail Media: What is the Buy-Side Looking For? A Q&A with Members of Our Retail Media Committee

What is the buy-side looking for when it comes to Retail Media in 2025? We asked members of our Retail […]

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March 6, 2025
ShopTalk Europe

2nd-4th June 2025 | Barcelona | Register here Shoptalk Europe will take place from 2nd-4th June 2025 at the iconic Fira Gran Via, Barcelona. […]

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