Interactive Advertising Bureau

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October 15, 2025
[Guest Member Blog Post] Shaping the Retail Media Ecosystem: How Advertima Redefines In-store Advertising Standards

In this week’s member guest blog post, we hear from the Advertima team as they explore how they’re transforming physical […]

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August 7, 2025
IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]

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July 31, 2025
Inside IAB Europe’s July Policy Snapshot: A Preview of What’s Shaping Digital Advertising Policy

Each month, IAB Europe delivers a members-only Policy Matters newsletter to keep our community informed on the most pressing issues […]

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July 14, 2025
Advertising Industry Calls on the European Commission: Recognise Existing Digital Rules Ahead of the Digital Fairness Act

BRUSSELS, Belgium, 14th June 2025 – IAB Europe, together with a broad coalition of advertising industry associations, has called on […]

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July 7, 2025
Policy Positions

IAB Europe members can join the Policy committee to be kept up to date on all of the latest political […]

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June 26, 2025
Inside IAB Europe’s June Policy Update: Highlights from ‘Policy Matters’

Every month, we deliver Policy Matters, an exclusive newsletter for our members that distils the most pressing policy developments impacting […]

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May 16, 2025
Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]

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May 15, 2025
Privacy Innovation in Focus at Interact 2025: Unlocking the Power of PETs for a Trusted Digital Ecosystem

With Interact 2025 just around the corner, we’re continuing to highlight some of the stand-out sessions scheduled at this year’s […]

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May 9, 2025
Policy in the Spotlight at Interact 2025: Balancing Privacy and Innovation in Europe’s Evolving Regulatory Landscape

With Interact 2025 just over a week away, we’re continuing to shine a spotlight on some of the must-attend sessions […]

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April 9, 2025
An Internet Without Personalised Ads: Is It in the Best Interests of European Consumers?

Personalised ads are a key driver of the free and open Internet as well as a consumer expectation around the […]

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April 8, 2025
New IAB Europe Study Highlights Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

Brussels, Belgium, 8th April 2025 – A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh […]

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March 14, 2025
IAB Europe Responds to the EDPB Public Consultation on their Draft Guidelines 1/2025

IAB Europe, Alliance Digitale, IAB Italia, IAB Polska, IAB Spain, IAB Sweden, SPIR and VIA Nederland have responded to the […]

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