Retail Media now accounts for 11% of total advertising spend in France (source: SRI, 2024), confirming its strategic role in […]

Essential Guidance for Building & Scaling Retail Media Success Our Retail & Commerce Media Committee has created two bite-sized best […]

In order to understand the status of Retail Media across Europe on both the buy-side and sell-side of the digital […]

E-commerce’s explosive expansion has transformed Retail Media into what many call the third wave of digital advertising. In 2024 alone, […]

Share of Media Buyers Working with 4-6 Retail Media Networks (RMNs) More Than Doubled in 2025, Driven by First-Party Data […]

On 8th July, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD). It’s now become one of the […]

On 3rd July, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD). It’s now become one of […]

BRUSSELS, Belgium, 14th June 2025 – IAB Europe, together with a broad coalition of advertising industry associations, has called on […]

Our inaugural Retail Media Impact Summit is set to bring together 150 senior decision‑makers on the 24th September! From leading […]

As the digital advertising ecosystem continues to develop to become more efficient, privacy-focused, and value-driven, curation has emerged as a […]

IAB Europe members can join the Policy committee to be kept up to date on all of the latest political […]

9th-10th September | The Hurlingham Clube, London Retail Media Pioneers is the leading conference for Europe’s largest brands and retail […]