Breadth of Adform platforms will allow local media agencies, trading desks, brands and publishers to enjoy seamless cross-screen advertising […]

DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their article “Is blocking ad blockers […]

Publishers are faced with an uphill battle as they fight to get a fair deal in programmatic trading; while all […]

In this case study, ŠKODA builds a more relevant and engaging online customer experience with targeted creative, achieving a 53% […]

Brussels, 27 April 2016 - IAB Europe is delighted to announce the shortlist of finalists for its 2016 Research Awards. […]

As part of a Boston Consulting Group study, Toyota worked with ZenithOptimedia, Performics and Vivaki, to test how using advanced […]

What is ad blocking?  An ad blocker is a software installed with the goal of removing advertisements from web pages. […]

This blog article was originally published on the TYPES Blog. TYPES is a EU-funded programme under Horizon 2020 whose aim is to support growth in the […]

Challenges The basic thing an advertiser wants to know is, if someone has seen their ad and if that person […]

Videology partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology solutions and consumer insight capabilities […]

London, United Kingdom, 7 April 2016 - UKOM, the Industry body for UK Online Measurement, has appointed Julie Forey as its […]

On April 15th, the European Commission officially closed its public consultation on the Intellectual Property Rights Enforcement Directive, most commonly known as […]