Interactive Advertising Bureau

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November 6, 2015
Member blog - Adform - Introducing six new consumer-friendly formats in response to the rise of ad blocking

This blog introduces six new formats that have been developed in response to the rise of ad blocking. By Cristina Lezcano […]

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October 27, 2015
IAB Europe response to the European Commission’s public consultation on contract rules for online purchases of digital content and tangible goods

On 12th June 2015, the European Commission launched a public consultation as part of its initiative to remove contract law […]

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October 22, 2015
Programmatic: The Unstoppable Revolution

This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout history. By David Frew, Senior […]

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October 10, 2015
Q&A: What is the International IAB/ABC Spiders and Bots list?

What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & Robots List is a key resource for digital […]

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October 6, 2015
New framework for transatlantic data transfers needed in wake of Schrems judgment

Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]

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September 22, 2015
Champion of the Fans

At dmexco 2015, IAB Europe announced that the total programmatic display advertising market in Europe
jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014.

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September 22, 2015
Liseler Meslegiyle Yarisiyor

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking
advantage of the increased growth of mobile to engage with key audiences.

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September 22, 2015
AppNexus Research: Programmatic Trust Study

This report examines attitudes towards programmatic across the global advertising ecosystem.

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September 15, 2015
European Programmatic Market increases 70.5% to €3.65bn in 2014

At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]

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September 8, 2015
Brands get to grips with mobile, but apps need further development

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]

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September 7, 2015
IAB Europe Report: European Advertiser Mobile Audit Report

More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to highlight the uptake of mobile […]

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September 7, 2015
IAB Europe Report: The Smart Shopper Snapshot

This new report from IAB Europe on shopping trends across Europe reveals: How Europeans find out about products and their research […]

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