Interactive Advertising Bureau

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June 18, 2014
IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement.  Industry stakeholders state their priorities […]

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May 23, 2014
IAB Europe’s Research Awards Winners 2014

IAB Europe is delighted to announce the winners for its 2014 Research Awards, sponsored by comScore. The awards recognise and […]

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April 7, 2014
IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which offers a new branding environment […]

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March 6, 2014
How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs and members. It explains the […]

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January 8, 2014
Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown's AdReaction Video study explores how, where and why multiscreen users in 42 countries are viewing video, and what […]

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January 8, 2014
IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the European online advertising market, from […]

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July 19, 2013
IAB Report: Global Mobile Advertising Revenue 2013

Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous Year, According to IAB Europe, […]

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July 19, 2012
IAB Report: Global Mobile Advertising Revenue 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a webinar their global figures for […]

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January 1, 1970
That’s a Wrap! Check out the Highlights and Recordings from the Virtual Programmatic Day – H2 2022 Event

On 9th November, IAB Europe hosted the H2 2022 Virtual Programmatic Day, and with almost 700 people in attendance, it […]

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