Interactive Advertising Bureau

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May 17, 2016
Instagram Research: The Instagram Effect

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably Facebook and Instragram as the winner for the Digital […]

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May 16, 2016
At Interact 2016, IAB Europe rewards creativity in advertising with the MIXX Awards !

The MIXX Awards (short for Marketing and Interactive Excellence Awards) reward the best Digital & Mobile and Media campaigns in […]

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May 15, 2016
The EU-U.S. Privacy Shield: what are the next steps?

This blog article was originally published on the TYPES Blog. TYPES is a EU-funded programme under Horizon 2020 whose aim is to support growth in the […]

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May 12, 2016
Winners announced for the sixth edition of IAB Europe’s Research Awards

Lisbon, 13th May 2016 - IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC […]

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May 10, 2016
European Online Advertising surpasses TV to record annual spend of €36.4bn

Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online […]

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May 9, 2016
Member blog - GfK - Developing programmatic strategies: the American and European approach

The old phrase ‘Europe is like the US, but three to five years behind’. Where have we heard this before? […]

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May 5, 2016
IAB Poland Infographic: Polish Digital Advertising Spend 2015

Digital ad spend in Poland experienced 20% growth in 2015, IAB Poland & PwC Adspend Study reveals Highest growth was in display […]

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May 3, 2016
Member blog - Google - Building momentum against ad fraud

Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the entire industry. Here’s what’s being […]

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May 2, 2016
Programmatic Pioneers Report: From Pixels to People

Online marketing is in a state of flux. From fraud to ad-blocking, brand marketers are really up against it. Great […]

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May 2, 2016
Member News: Adform opens new offices in Turkey and Asia Pacific to service growing demand for ad tech

  Breadth of Adform platforms will allow local media agencies, trading desks, brands and publishers to enjoy seamless cross-screen advertising […]

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April 28, 2016
Is blocking ad blockers really illegal in Europe? - DIGIDAY

DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their article “Is blocking ad blockers […]

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April 27, 2016
PulsePoint eBook: The header bidding manisfesto

Publishers are faced with an uphill battle as they fight to get a fair deal in programmatic trading; while all […]

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