Interactive Advertising Bureau

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December 3, 2024
IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards

IAB Europe and IAB have published the final set of Industry Definitions and Measurement Standards for In-Store Retail Media, offering much-needed […]

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December 2, 2024
Media Kit
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December 2, 2024
[Watch on Demand] IAB Europe's Programmatic Outcomes: All I want for the holidays is great outcomes!

Watch the recording here. The festive season is the pinnacle of Q4, where advertisers, publishers, and agencies align their strategies […]

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December 2, 2024
[Guest Member Blog Post] Streaming TV Uncovered Report by FreeWheel's audienceXpress

In this week's member guest blog post, we hear from Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations at […]

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November 29, 2024
GEEMEE INC.
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November 29, 2024
Driving Transformative Change - All You Need to Know about the IAB Europe Training Environmental Sustainability Course 

As concerns about climate change continue to grow, digital advertising professionals are increasingly aware of our industry's environmental impact and […]

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November 29, 2024
Nielsen’s H1 2024 Advertising Media Spend Report

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? […]

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November 28, 2024
S7. Ep 2 - Advertising Media Spend in EMEA

Listen to the podcast here. In this episode, our Industry Development and Insights Director, Marie-Clare Puffett connects with Alessandra Rossi, […]

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November 28, 2024
Pentaleap H2 2024 Sponsored Products Benchmarks Report

Explore the H2 2024 edition of Pentaleap’s exclusive sponsored products report, expanded with Colosseum Strategy to feature deeper analyses from […]

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November 27, 2024
[Guest Member Blog Post] And There Is Only One Thing We Say to Death: “Not Today” by IAB Ukraine's CEO

In this week's member guest blog post, we hear from Anastasiya Baydechenko as she shares her latest experiences from Ukraine, […]

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November 27, 2024
Alliance Digitale White Paper: Programmatic Financial Reconciliation

Developed by Alliance Digitale, this White Paper drawn up by the Supply Path Optimisation Working Group, provides programmatic traders with […]

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November 27, 2024
Programmatic Outcomes: All I want for the holidays is great outcomes!

Q4 is traditionally the biggest quarter of the year, with advertisers competing for consumer attention, and crucial sales to see […]

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