Interactive Advertising Bureau

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May 21, 2017
Research Awards - Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, Cadbury Buttons ‘Memory Lane’   […]

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May 21, 2017
Research Awards - Consumer Attitudes and Behaviour Winner

Category: Consumer Attitudes and Behaviour Award: WINNER Company: OMD Spain Project: Measuring the emotional impact on Facebook   Browse or […]

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May 21, 2017
Research Awards - Consumer Devices Winner

Category: Consumer Devices Award: WINNER Company: Mediametrie Campaign: Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement)   […]

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May 21, 2017
Research Awards - Digital Advertising Formats Winners

Category: Digital Advertising Formats Award: WINNER Company: Facebook Project: Moving Pictures: The Persuasive Power of Video   Browse or download […]

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May 21, 2017
Research Awards - Advertising Solutions Winner

Category: Advertising Solutions Award: WINNER Company: Publicis Media GmbH Project:  The X that changes the Media World Slides HERE.  

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May 21, 2017
Research Awards - Research and Data Innovation Winners

  Category: Research and Data Innovation Award: WINNER Company: Publicis Media GmbH Project:  The X that changes the Media World […]

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May 21, 2017
Research Awards - Audience Measurement Winner

Category: Audience Measurement Award: WINNER Company: Gemius Project: gemiusAdReal™ Research – Breakthrough Transparency in the Online Advertising Industry (inc. video, […]

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May 21, 2017
Research Awards - Best Use Of Research Budget Winner

Category: Best Use Of Research Budget Award: WINNER Company: EDAA Project: European Advertising Consumer Research Report 2016 Browse or download […]

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May 18, 2017
Member report - IAB Poland - Internet Culture of Insult?

Contrary to the common belief that there is no culture of speech on the internet, once again, the research of […]

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May 16, 2017
Press release: Annual gathering of European digital ad industry leadership in Amsterdam (23-24 May) will address critical regulatory challenges, demands for transformational change from marketers

Brussels, 17 May 2017 –  IAB Europe’s annual conference, Interact, kicks off in Amsterdam next Tuesday 23rd May, focusing on […]

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May 14, 2017
Press release: Sublime Skinz appoints Andrew Buckman as new EMEA Managing Director

Sublime Skinz appoints former OpenX EMEA Managing Director, Andrew Buckman, as increased demand for high impact non-intrusive advertising signals a […]

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May 11, 2017
Member blog - AudienceScience - Protecting Your Brand Against Shady Media Placements in an Automated World

We’re not even halfway through the year but already 2017 has been one of the most turbulent years for the […]

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