Interactive Advertising Bureau

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August 9, 2017
IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]

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August 7, 2017
IAB Europe White Paper: Programmatic Mobile

Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark […]

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August 6, 2017
Schedule a meeting & join our panels @ dmexco 2017

Schedule a meeting and join our panels @ dmexco 2017 Join us  on 13 September at 14.05 CET in Hall […]

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August 2, 2017
Member report: commissioned by Google - Why the growth of mobile apps is good news for brands

The screen in our hands is now the gateway to the online world - the first choice to answer any […]

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August 1, 2017
IAB Europe Programmatic Mobile White Paper

Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark […]

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July 30, 2017
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of […]

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July 27, 2017
Press release: comScore Introduces New MyMetrix Explore Data Exploration and Visualization Tool

MyMetrix Explore Gives Clients More Ways to Access, Analyze and Discover comScore Data RESTON, VA, July 28, 2017 – comScore today […]

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July 26, 2017
Member Position Paper: FreeWheel - Why Premium Video Matters for Advertisers: a European Perspective

Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has […]

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July 26, 2017
Member report: FreeWheel - Video Monetization Report

As we turned the corner into 2017, one thing became clear: the industry has never been closer to true unification […]

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July 23, 2017
Member Blog - OMD - My Four Observations from The IAB Europe AdEx Benchmark report

Blake participated in webinar panel discussion of the IAB Europe AdEx Benchmark report findings on the 18th of July, the webinar […]

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July 19, 2017
IAB Europe GIG: Working Paper on the Definition of Personal Data

This working paper has been prepared by the Members of IAB Europe's GDPR Implementation Working Group (GIG), under the leadership […]

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July 19, 2017
Press release: Sublime Skinz strengthens its technology and creative expertise with the acquisition of Kpsule

Paris, July 20th 2017, Sublime Skinz – the leading solution for high-Impact non-intrusive digital advertising – has announced the acquisition of […]

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