Interactive Advertising Bureau

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September 3, 2018
The IAB Europe Transparency & Consent Framework: CMP Factsheet

The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and advertisers […]

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August 30, 2018
IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising supply chain in the areas […]

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August 29, 2018
IAB Europe Interact 2018 - Constantine Kamaras: Key forces transforming the digital landscape

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Constantine Kamaras, the IAB Europe Chairman of the […]

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August 29, 2018
IAB Europe Interact 2018 - Mark Howe: Advertising for everyone

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Mark Howe, Managing Director Agencies Europe Middle […]

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August 29, 2018
IAB Europe Interact 2018 - Randall Rothenberg: Direct to Consumer. An evolution in how consumer brands create and extract value

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Randall Rothenberg, CEO at IAB to […]

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August 27, 2018
IAB Europe White Paper: Header Bidding and Auction Dynamics

The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such […]

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August 22, 2018
GDPR impact on Programmatic Trading blog series: GDPR three months on

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]

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August 22, 2018
Amsterdam eWeek & IAB Nederland – The IAB Europe Transparency and Consent Framework Townhall – 8 October

Join the Townhall organised by IAB Nederland on 8 October during the Amsterdam eWeek, a week-long festival shaping the future of digital business, to learn […]

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August 21, 2018
IAB Europe Interact 2018 - Amelia Torode: Embracing an ever-changing future for digital advertising

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Amelia Torode, Founder The Fawnbrake Collective to […]

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August 21, 2018
IAB Europe Interact 2018 - Daniel Knapp: Digital Ad Market growth highlights and Industry trends

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Dr Daniel Knapp, Executive Director TMT Research and Analytics […]

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August 21, 2018
IAB Europe Interact 2018 - Andrea Leonardo Chiapponi: The Italian Way

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Andrea Leonardo Chiapponi, Chief Commercial Officer Large […]

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August 20, 2018
Member blog: Digital Out of Home and OMD campaign for HP

By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the end of July 2018, […]

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