According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% […]
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% […]
James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. While supply is continually increasing[1], […]
Author: Kyra Steegs, Senior Director Video, Improve Digital Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data Trading, MediaKind For years, full programmatic TV has […]
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. […]
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital advertising […]
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital […]
Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more than 30% and programmatic video […]
The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe and EACA) recently published a press […]
This complimentary webinar showcased some of the winners of the MIXX Awards Europe 2018 which recognise and celebrate the […]
The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the latest trends, drivers and barriers […]
The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with Audience Lists. Goals Drive FT […]
