Interactive Advertising Bureau

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January 30, 2019
Get your work recognised with a European award – IAB Europe MIXX and Research awards now open

Good news! The MIXX Awards Europe and the IAB Europe Research Awards are now open for entries! Enter before the […]

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January 29, 2019
Blog Series: “I’m a CMP. Am I doing it right?” #2 CMP UI/UX Requirements / Part 3

CMPs must adhere to TCF Policies and UI/UX requirements Last year’s enforcement decision by the CNIL against French mobile ad […]

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January 28, 2019
IAB Europe statement on media reports on supplementary submissions to EU data protection authorities by Brave

Brussels, 28 January 2019 - We have taken note of media reports regarding an update to complaints made by ad-blocking […]

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January 21, 2019
Member blog: The Evolution and Implementation of Header Bidding

It almost seems like an arms race to who is the most transparent in today’s programmatic ecosystem. What is really […]

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January 15, 2019
Programmatic Pioneers Summit - 21 - 22 May, London

Agenda: https://bit.ly/2RkACZy Get Tickets: https://bit.ly/2RdNH6F Discount Code: PPSIAB20   Date & Location: 21 - 22 May, 2019. Twickenham Stadium, London […]

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January 14, 2019
Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2

CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe communicated to Vendors and CMPs […]

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January 11, 2019
Blog Series: Introducing “I’m a CMP. Am I doing it right?” - IAB Europe’s new blog series to help CMPs / Part 1

Things are going well, but there are opportunities for improvement Since its release in Spring 2018, the IAB Europe Transparency […]

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December 7, 2018
Member infographic: Redefining the value of native advertising

by Jordan Wisbey, Head of Native, Verizon Media The future Trends suggest native advertising will make up a whopping 52% […]

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December 7, 2018
Member blog: Header Bidding Brings Transparency to Programmatic

The rise of header bidding lights up the media supply chain by James Brown, Managing Director EMEA, Rubicon Project Over half […]

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December 6, 2018
IAB Europe White Paper: Connected TV

IAB Europe has today launched a white paper to provide an overview of the status, key opportunities and challenges in […]

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December 6, 2018
IAB Europe Press Release: IAB Europe launches Connected TV White Paper The paper examines key opportunities and challenges such as growth of advertising, measurement and creativity

Brussels, 6 December - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is today launching a […]

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December 6, 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

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