Interactive Advertising Bureau

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April 9, 2019
IAB Europe Publishes 'Blockchain Demystified' White Paper

Brussels, 10 April – IAB Europe has today published its ‘Blockchain Demystified’ White Paper to shed light on a topic that […]

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April 9, 2019
Real media event for real media people, no celebrity bulls**t…

Global Media Directors and Chief Marketing Officers from brands including Unilever, P&G, Mars, VW, F1, L’Oreal and GSK will be […]

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April 9, 2019
IAB Tech Lab Innovation Day: Transparency and Securing the Supply Chain

MAY 6 @ 9:00 AM - 5:00 PM IAB Tech Lab’s education and adoption effort for all the latest programmatic supply chain […]

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April 8, 2019
IAB Europe White Paper: Blockchain Demystified

  Tapping the expertise of leaders in the industry from a wide range of organisations, under the guidance of the […]

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April 8, 2019
Member report: IAB Ireland PwC Online Adspend Report 2018

This article was originally published here. Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB […]

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April 3, 2019
IAB Europe endorses training programmes carried out by IAB Italy, IAB Spain, and IAB Austria

Brussels, 4 April 2019 - IAB Europe has endorsed four more European training programmes managed by its National members in […]

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April 2, 2019
IAB Europe’s Press Statement Regarding Cookie Wall Complaints

It is regrettable that Johnny Ryan’s ongoing PR campaign against the digital advertising industry and in particular his unfounded and […]

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March 27, 2019
IAB Europe Announces the First Speakers for The Interact 2019 Conference

Taide Guajardo, Brand Operations Director, Procter & Gamble Europe, is the first speaker to be announced for IAB Europe’s flagship […]

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March 26, 2019
Member blog: Quality and Viewability blog series: What does viewability mean for a mobile world?

In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]

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March 26, 2019
Member report: 2018 Turkey Ad Spend

This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad revenues reached 2,47 billion TL […]

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March 21, 2019
IAB Europe statement on the Opinion of Advocate General Szpunar in Case C-673/17 Planet49 GmbH

IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As an organization that is actively […]

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March 21, 2019
The Current State of the Programmatic Advertising Market

On the 15th March, IAB Europe hosted its ‘Network Next’ Meeting to bring all National IABs together to discuss industry […]

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