Interactive Advertising Bureau

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April 24, 2019
PRESS RELEASE: IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0

New Technical Specifications from IAB Tech Lab Released Alongside New Policies 25th April 2019, Brussels: IAB Europe, the leading European-level […]

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April 24, 2019
TCF v2.0 FAQs

IAB Europe have provided some FAQs to help answer and address some of the key questions for TCF v2.0. The […]

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April 24, 2019
Drop shipping vs affiliate marketing: which one is right for you?

Kateryna Khalus is the team lead in publishers’ department at Admitad. She sums up the perils that await publishers and e-shop […]

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April 17, 2019
IAB Europe Attitudes to Digital Video Advertising 2018/19 Report

Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an […]

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April 16, 2019
IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.

In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on GDPR, aiming to not only […]

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April 16, 2019
Member white paper: From Viral to Tribal: The Next Frontier of Publishing

Over the past decade, we’ve seen seismic changes in the publishing industry amid explosive growth in mobile device usage, social […]

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April 16, 2019
Latest IAB Europe research reveals digital video advertising is now an integral part of cross-screen campaign strategies

Brussels, 17 April 2019, IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its […]

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April 16, 2019
IAB Europe Report: Attitudes to Digital Video Advertising

Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an […]

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April 15, 2019
Xaxis and IAB Europe Programmatic Audio Survey - Take part for the opportunity to win an Interact pass and Amazon voucher

IAB Europe is collaborating with Xaxis to understand the adoption and development of Programmatic Audio Advertising in Europe. The deadline […]

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April 14, 2019
Member report: Integral Ad Science UK, France, and Germany Media Quality Report

Integral Ad Science has just launched the H2 2018 UK Media Quality Report, a report providing the latest benchmarks for viewability, […]

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April 13, 2019
Working in Digital Advertising - An IAB Europe Infographic

Majors and recent graduates from diverse fields might not think of digital advertising as their first go-to option for their […]

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April 10, 2019
IAB Europe’s new Digital Advertising Effectiveness Measurement Initiative aims to simplify measurement landscape for clients

For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted […]

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