Interactive Advertising Bureau

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July 28, 2019
Mobile continues to drive growth in European digital advertising

Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]

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July 24, 2019
Member-exclusive: Economic Trends Forum - Webinar Recording

IAB Europe’s new Economic Trends Forum kicked off on 25 July with a deep dive into the trends defining the […]

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July 23, 2019
Member Research: Campaign overexposure has negative impact on branding performance

This week, IAB Europe member Sublime announced the results of its research into campaign efficiency versus exposure frequency, and found […]

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July 23, 2019
IAB Europe Programmatic Seminar at DMEXCO - Wednesday 11th September at 16.00 - Seminar room 7

Programmatic Trading Trends in Europe Seminar room 7 , hall 5.1- 11th September at 16.00-16.45 In this seminar, IAB Europe’s […]

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July 23, 2019
Events
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July 23, 2019
Membership
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July 23, 2019
Knowledge Hub List
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July 23, 2019
TCF – Transparency & Consent Framework

The General Data Protection Regulation (GDPR), which came into force on 25 May 2018, changed the data privacy landscape in […]

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July 23, 2019
Our Focus
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July 22, 2019
IAB Europe Report: AdEx Benchmark 2018

AdEx Benchmark is the definitive guide to the state of the European digital advertising market.  The report reveals the key […]

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July 22, 2019
Unified ID – Why Identity becomes a key success factor in the post cookie era

Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media The king is dead, long live the […]

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July 22, 2019
IAB Europe Releases Full 2018 AdEx Benchmark Report

Brussels, 23 July 2019 – IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today released […]

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