Interactive Advertising Bureau

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July 23, 2019
Membership
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July 23, 2019
Knowledge Hub List
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July 23, 2019
TCF – Transparency & Consent Framework

The General Data Protection Regulation (GDPR), which came into force on 25 May 2018, changed the data privacy landscape in […]

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July 23, 2019
Our Focus
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July 22, 2019
IAB Europe Report: AdEx Benchmark 2018

AdEx Benchmark is the definitive guide to the state of the European digital advertising market.  The report reveals the key […]

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July 22, 2019
Unified ID – Why Identity becomes a key success factor in the post cookie era

Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media The king is dead, long live the […]

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July 22, 2019
IAB Europe Releases Full 2018 AdEx Benchmark Report

Brussels, 23 July 2019 – IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today released […]

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July 21, 2019
A global first on Tumblr

All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and tap into cultures and communities […]

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July 21, 2019
‘Women Who Made Me’

NatWest wanted to help tackle gender inequality within business and become the go-to bank for women who want to start […]

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July 16, 2019
In the works: the IAB Europe Digital Transformation Playbook - get involved!

When I wrote about digital transformation last year I prefaced that blog by admitting that I am no expert in […]

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July 16, 2019
News
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July 16, 2019
Xaxis and IAB Europe Programmatic Audio Advertising Report

The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future of programmatic audio advertising looks […]

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