Interactive Advertising Bureau

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October 17, 2019
Network Next - A Networking Event for National IABs from Across Europe

On the 10th & 11th October, IAB Europe hosted its second Network Next event of 2019. Exclusively for leaders of […]

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October 9, 2019
Facebook Case Studies: Business Results from Mobile & Video Ads

Boosting awareness and installs with Facebook mobile app  When this job search platform ran Facebook mobile app install ads, incremental […]

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October 3, 2019
IAB Europe Webinar Recording: Programmatic Native Advertising - Opportunities & Challenges

This first webinar in a series of two brought together industry experts to explore the challenges and opportunities that advertisers, […]

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October 2, 2019
TCF Instances

The Transparency and Consent Framework (TCF) is an accountability tool that relies on standardisation to facilitate compliance with certain provisions […]

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September 27, 2019
IAB Europe Infographic - Human Capital in the Digital Environment

The below infographic highlights some of the key findings of the 2019 Human Capital in the Digital Environment report which […]

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September 25, 2019
IAB Europe Webinar Recording: Blockchain Demystified

This webinar aimed to build on the Blockchain Demystified white paper published in April and delve deeper – in an […]

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September 24, 2019
IAB Europe Infographic - Video Advertising in Europe

We have compiled key stats on the state of video advertising in Europe from our annual AdEx Benchmark and Programmatic […]

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September 24, 2019
IAB Europe launches new Legal Committee

IAB Europe is launching a new Legal Committee, open to all IAB Europe Members, to bring together legal professionals, and […]

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September 23, 2019
Unified ID - What are the building blocks for solutions?

Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media In my last blog post, I outlined […]

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September 19, 2019
IAB Europe Economic Trends Forum recording - Digital Audio Advertising

Our Chief Economist, Dr. Daniel Knapp, provided a deep dive into digital audio advertising across Europe including an overview of […]

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September 19, 2019
Facebook IQ: 4 Keys to Using Machine Learning for Campaign Measurement

Simon Ejdemyr, Data Scientist at Facebook, explains how to develop machine learning-based approaches for measuring campaign performance. As the media […]

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September 19, 2019
IAB Europe publishes its Human Capital in the Digital Environment 2019 Report

In the absence of a strong digitally oriented formal education system, training needs to be focused on the next generations […]

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