Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media In my last blog post, I outlined […]

Our Chief Economist, Dr. Daniel Knapp, provided a deep dive into digital audio advertising across Europe including an overview of […]

Simon Ejdemyr, Data Scientist at Facebook, explains how to develop machine learning-based approaches for measuring campaign performance. As the media […]

In the absence of a strong digitally oriented formal education system, training needs to be focused on the next generations […]

The second edition of the annual IAB Europe Human Capital in the Digital Environment Report highlights a series of findings […]

The following industry experts explain the key trends that they think will impact the future of digital advertising from the […]

The following industry experts explain the key opportunities in programmatic advertising for buy and sell-side stakeholders, the challenges that exist […]

The following industry experts explain how programmatic advertising works, what a DSP, SSP and DMP is, types of data available, […]

The following industry experts explain what programmatic advertising, how digital evolved into programmatic and how it will continue to evolve. […]

The following industry experts explain what digital advertising is, how the market is evolving, market size and growth in this […]

Want a simple and sensible explanation on different industry topics, challenges and emerging trends? Introducing ‘IAB Europe Explains’... This new […]

The latest IAB Europe Programmatic Ad Spend Report  reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with […]