The following industry experts explain what digital advertising is, how the market is evolving, market size and growth in this […]
The following industry experts explain what digital advertising is, how the market is evolving, market size and growth in this […]
Want a simple and sensible explanation on different industry topics, challenges and emerging trends? Introducing ‘IAB Europe Explains’... This new […]
The latest IAB Europe Programmatic Ad Spend Report reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with […]
IAB Europe's annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and […]
TOTAL PROGRAMMATIC REVENUE GREW BY 33 PERCENT IN 2018 TO €16.7BN ADOPTION OF ADS.TXT STILL LOW AMONGST BUY-SIDE, DESPITE HIGH […]
A LINK TO THE FULL JUDGEMENT CAN BE FOUND HERE. Context On 29 July 2019, the CJEU handed down a […]
Cadbury wanted to deliver their best Christmas, enabling festive generosity by showcasing Christmas wishes coming true and consequently bringing Cadbury […]
Crowne Plaza had three key business objectives: find and own the ‘business traveller’ audience, raise awareness and drive favourability of […]
As the largest independent demand-side platform (DSP), The Trade Desk has one of the most ubiquitous cookie footprints in the […]
