This webinar aimed to build on the Blockchain Demystified white paper published in April and delve deeper – in an […]

We have compiled key stats on the state of video advertising in Europe from our annual AdEx Benchmark and Programmatic […]

IAB Europe is launching a new Legal Committee, open to all IAB Europe Members, to bring together legal professionals, and […]

Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media In my last blog post, I outlined […]

Our Chief Economist, Dr. Daniel Knapp, provided a deep dive into digital audio advertising across Europe including an overview of […]

Simon Ejdemyr, Data Scientist at Facebook, explains how to develop machine learning-based approaches for measuring campaign performance. As the media […]

In the absence of a strong digitally oriented formal education system, training needs to be focused on the next generations […]

The second edition of the annual IAB Europe Human Capital in the Digital Environment Report highlights a series of findings […]

The following industry experts explain the key trends that they think will impact the future of digital advertising from the […]

The following industry experts explain the key opportunities in programmatic advertising for buy and sell-side stakeholders, the challenges that exist […]

The following industry experts explain how programmatic advertising works, what a DSP, SSP and DMP is, types of data available, […]

The following industry experts explain what programmatic advertising, how digital evolved into programmatic and how it will continue to evolve. […]