Interactive Advertising Bureau

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November 4, 2019
Sublime infographic: High-impact ad formats
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October 25, 2019
IAB Europe Infographic – Digital Audio Advertising

We have compiled key stats on the state of digital audio advertising in Europe  in the following simple and easy […]

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October 25, 2019
IAB Europe Webinar Recording: Programmatic Native Advertising – Measurement & Creativity Considerations

This second webinar in a series of two brought together industry experts to explore the measurement and creativity considerations for […]

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October 24, 2019
FreeWheel Council for Premium Video and MTM Report: The State of European TV Attribution

TV is becoming increasingly data-enabled and buy- side and sell-side industry participants are gaining access to more and more viewer […]

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October 23, 2019
Programmatic Audio Blog series - Measurement and Supply

Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]

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October 21, 2019
The Benefits of Implementing the Transparency & Consent Framework v2.0

First published here.   Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report […]

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October 21, 2019
Nurturing the renaissance in audio advertising

First published here.   The industry needs to work together to convert the promises of online audio advertising into reality, […]

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October 17, 2019
Network Next - A Networking Event for National IABs from Across Europe

On the 10th & 11th October, IAB Europe hosted its second Network Next event of 2019. Exclusively for leaders of […]

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October 9, 2019
Facebook Case Studies: Business Results from Mobile & Video Ads

Boosting awareness and installs with Facebook mobile app  When this job search platform ran Facebook mobile app install ads, incremental […]

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October 3, 2019
IAB Europe Webinar Recording: Programmatic Native Advertising - Opportunities & Challenges

This first webinar in a series of two brought together industry experts to explore the challenges and opportunities that advertisers, […]

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October 2, 2019
TCF Instances

The Transparency and Consent Framework (TCF) is an accountability tool that relies on standardisation to facilitate compliance with certain provisions […]

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September 27, 2019
IAB Europe Infographic - Human Capital in the Digital Environment

The below infographic highlights some of the key findings of the 2019 Human Capital in the Digital Environment report which […]

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