Sustainability remains a key priority for the digital advertising industry, and at IAB Europe, we’re committed to providing the latest […]

Are you an IAB Europe member and a digital advertising expert with valuable insights to share? Why not join us […]

Ranked as the second most critical challenge for the digital advertising industry in our 2025 State of Readiness Report, sustainability […]

Country: France About the Initiative GroupM, with PubMatic and SeenThis, launched a decarbonisation initiative to run a sustainable video campaign […]

About the initiative The collaboration between Impact Plus and L'Oréal aimed to measure and reduce greenhouse gas (GHG) emissions from […]

Country: Global About the Initiative In 2023, GumGum, the contextual-first technology leader, announced a new partnership with Cedara, the Carbon […]

Countries: France, Germany, UK, Spain, Canada, US, India, Japan Objective Footsprint is a Digital Sustainability agency empowering brands to decarbonise […]

Country: Denmark About the Initiative The Carbon Footprint Initiative (CFI), launched in summer 2023, is a collaborative effort uniting 17 […]

Country: Belgium About the Initiative The Greenbids initiative, a collaboration between ING Belgium and Initiative Media, was launched to advance […]

Countries: United States (75%) and Europe (18%). In Europe the top 5 markets are UK, Germany, Spain and France In […]

Country: Estonia About the initiative The solution brought forward by Nexd addresses both performance and environmental impact in digital advertising. […]