Celebrating Future Proof Creativity in Digital Advertising 18th July, Brussels, Belgium - IAB Europe is thrilled to announce the launch […]

24th July | 12:00 CET - Register Here Join this webinar as we delve into the latest insights on Retail […]

Now exceeding €10bn in advertising spend* across Europe, the rapid rise of Retail Media is unlocking new opportunities for brands […]

Retail Media now accounts for 11% of total advertising spend in France (source: SRI, 2024), confirming its strategic role in […]

Essential Guidance for Building & Scaling Retail Media Success Our Retail & Commerce Media Committee has created two bite-sized best […]

In order to understand the status of Retail Media across Europe on both the buy-side and sell-side of the digital […]

E-commerce’s explosive expansion has transformed Retail Media into what many call the third wave of digital advertising. In 2024 alone, […]

Share of Media Buyers Working with 4-6 Retail Media Networks (RMNs) More Than Doubled in 2025, Driven by First-Party Data […]

On 8th July, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD). It’s now become one of the […]

On 3rd July, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD). It’s now become one of […]

BRUSSELS, Belgium, 14th June 2025 – IAB Europe, together with a broad coalition of advertising industry associations, has called on […]