Interactive Advertising Bureau

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February 11, 2026
Help Define the Future of Social Media Advertising in Europe

Social media investment across Europe is adapting in response to shifting budgets, updated platform standards, greater scrutiny on media quality, […]

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February 10, 2026
Beyond a Ban: Designing Artificial Intelligence (AI) Policy for Organisational Growth

Institutionally, we have moved past the initial phase of AI novelty. The conversation is no longer about whether to adopt […]

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February 9, 2026
The Great Debate: Sustainability

4th March I 11:00 AM CET I Register here Back for its fourth year, IAB Europe’s The Great Debate: Sustainability […]

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February 9, 2026
What’s in Store for Retail Media Networks - Düsseldorf

Join retail media leaders in Düsseldorf on the 23rd of February for What’s in Store for Retail Media Networks. Explore why […]

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February 5, 2026
How is Europe Tackling Measurement and Transparency Challenges in Connected TV (CTV) Advertising - A Q&A with Members of Our CTV Working Group

Connected TV (CTV) continues to accelerate across Europe, but its growth is still constrained by fragmented measurement, inconsistent standards, and […]

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February 5, 2026
CTV Spotlight: Transparency & Measurement and Attitdues to Digital Advertising

Welcome to your CTV Spotlight! We’re sharing the latest news and insights from IAB Europe and our CTV Working Group […]

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February 5, 2026
Connected TV (CTV) in Europe: The Paradigm of Transparency & Consistent Measurement

Connected TV (CTV) is entering a phase of sophistication and scale, but the industry must address transparency and measurement standards […]

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February 3, 2026
Opinion: CTV, Commerce, and AI Are Reshaping Digital Advertising - But Progress Depends on Fixing Measurement at the Core

Our Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the growth areas identified in our recent Attitudes […]

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February 2, 2026
Announcing the New Working Group Leads for Connected TV (CTV) and Addressability & Measurement

We are excited to introduce the newly appointed leads of two pivotal Working Groups within our Advertising & Media Committee: […]

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January 29, 2026
Retail Media Certification: What We Discussed Over Breakfast

Retail Media keeps growing, but for agencies, one problem hasn’t gone away: how do you confidently assess performance when measurement […]

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January 28, 2026
Key Takeaways from Our Second Connected TV (CTV) Workshop in London

Building on the momentum from our first CTV workshop in Brussels, we hosted our second Connected TV (CTV) Workshop in […]

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January 27, 2026
What’s Coming Up at IAB Europe: Unmissable Events & Trainings

The year is just getting started, and we’re excited about what’s ahead. From February onwards, we’ll be bringing the industry […]

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