Social media investment across Europe is adapting in response to shifting budgets, updated platform standards, greater scrutiny on media quality, […]

Institutionally, we have moved past the initial phase of AI novelty. The conversation is no longer about whether to adopt […]

4th March I 11:00 AM CET I Register here Back for its fourth year, IAB Europe’s The Great Debate: Sustainability […]

Join retail media leaders in Düsseldorf on the 23rd of February for What’s in Store for Retail Media Networks. Explore why […]

Connected TV (CTV) continues to accelerate across Europe, but its growth is still constrained by fragmented measurement, inconsistent standards, and […]

Welcome to your CTV Spotlight! We’re sharing the latest news and insights from IAB Europe and our CTV Working Group […]

Connected TV (CTV) is entering a phase of sophistication and scale, but the industry must address transparency and measurement standards […]

Our Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the growth areas identified in our recent Attitudes […]

We are excited to introduce the newly appointed leads of two pivotal Working Groups within our Advertising & Media Committee: […]

Retail Media keeps growing, but for agencies, one problem hasn’t gone away: how do you confidently assess performance when measurement […]

Building on the momentum from our first CTV workshop in Brussels, we hosted our second Connected TV (CTV) Workshop in […]

The year is just getting started, and we’re excited about what’s ahead. From February onwards, we’ll be bringing the industry […]